1/ Storytelling is a top skill to have, it can create a lot of impact on your growth strategy. In this thread, we will discuss few key points to keep in mind while telling stories this may be through blogs / while speaking
2/ a. The most fundamental part of storytelling is backstory or the initial setup so before you are trying to come to the point you really want to engage the readers or listeners you need to set the context or the backstory.
3/ This setup really creates a hook and interest in the end-users to continue further.
You can create this initial setup using different ways like
You can create this initial setup using different ways like
4/ a.1 You can start with a question from your earlier conversation like while Does backstory is necessary for storytelling? this question came while I was discussing with one of my marketing team and thus I thought of writing this thread.
5/ a.2 You can also create a fictional narrative in case if you don't have but don't go overboard with that be genuine and simple or else people will catch it. Example: my earlier example of a.1 was a fictional narrative
6/ b. If you don't have the back story or conversation or even fictional narrative then you can share some of your anecdotes that are relevant to your topic this will also create a hook in your storytelling.
7/ c. You can create anchors or reference which end-users already know like a famous movie dialogue or book quote or something that majority of the end-users are aware of.
8/ This is also helpful to create the backstory or setup but this is also a great way to give analogy or reference to your main story as this is what many users are aware so it will be very for them to relate to your original story.
9/ This method can also be used to glue 2 chapters or different parts of your story thus it becomes a great segway for the upcoming part of the story. Thus it can be used at the start or in the middle or at the end to close the story.
10/ d. Capture the 6 senses - you can mention few points in your story which relate to each of the sense or the one which you are particularly targeting like It was really a pleasant night, cool summer breeze at night with clear skies and stars above and that smell of air.....
11/ thus while mentioning the context of your story you can mention few points which make the end user's sense awake and they are transported to a different world that is created by you and they are viewing that world in a 3rd person perspective with your narration.
12/ e. You can use a reference like images or videos or text or example in your story to really help your users understand just like a presentation is a sidekick or complimentary partner while you are speaking similarly you can have other props in your storytelling.
13/ These are few points to keep in mind, hope this helps maybe in the upcoming threads we will cover more points. Let me know if I have missed something or you would like to add & use this thread on storytelling & see you guys in the next one till then happy hacking:)
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