BREAKING: New report reveals that #Facebook is systematically spreading #climatedenial across its platform bit.ly/fbclimatemisin….
Please read and share the report, but THREAD 🧵 of findings below (1/9)
Please read and share the report, but THREAD 🧵 of findings below (1/9)
(2/9) Our 40-page review summarises over 100 academic studies, empirical reports and journalistic investigations. It finds that Facebook has been failing on all fronts when it comes to preventing #climatemisinformation
(3/9) Total disclosure - this was initially an internal document that we were never planning on publishing. But once we put all the evidence together, it felt overwhelming, and that we had a duty to release it to the public.
So what are Facebook doing? Or not doing?
So what are Facebook doing? Or not doing?
(4/9) Firstly, #Facebook does not have any public policy on #climate #misinformation specifically. We were particularly surprised to find no mention in their Community Standards or Advertising Standards.
(5/9) Adding policies would be a simple change to make. But the problem runs deeper. We reviewed multiple studies that found Facebook is not implementing the #misinformation policies that it does already have on e.g. elections, #Covid / vaccinations, or #hatespeech
(6/9) Meanwhile on the #advertising platform, Facebook is not detecting clear and obvious #climatedenial in at least the UK and the US. This means Facebook is directly accepting money to spread climate lies.
(7/9) We also found that Facebook's latest solution to climate misinformation - the Climate Science Information Center - is fundamentally ineffective, not following the climate communication science. Even if it was effective, it is not operating at the appropriate scale
(8/9) Let's be clear. Climate misinformation is set to rise in 2021, with
1) adverse weather events on the rise (see #bushfires #wildfires #texasstorm misinformation)
2) #COP26 around the corner (see #climategate, compact for migration)
Facebook is not prepared.
1) adverse weather events on the rise (see #bushfires #wildfires #texasstorm misinformation)
2) #COP26 around the corner (see #climategate, compact for migration)
Facebook is not prepared.
Please read the full report and share it at bit.ly/fbclimatemisin…
There is also a petition to sign. Tell Facebook to address the problem before it's too late, at bit.ly/fbclimatepetit…
There is also a petition to sign. Tell Facebook to address the problem before it's too late, at bit.ly/fbclimatepetit…
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