Black Friday Checklist - Topics:

๐Ÿ“ˆ define & plan your strategy
๐Ÿš€ website speed & development freeze
๐Ÿ›’ stock & fulfilment
๐Ÿ“ฃ ads (paid social, paid search, ...)
๐Ÿ“ธ influencer
๐Ÿ“จ lead gen
โœ‰๏ธ email & inboxing

THREAD ๐Ÿงต (1/13)
๐Ÿ“ˆ ๐๐ž๐Ÿ๐ข๐ง๐ž & ๐ฉ๐ฅ๐š๐ง ๐ฒ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ
โ“ heavy discounts vs. no discounts?
โ“ start early and extend BF period vs. short timeframe & more urgency?
โ“ anti-BF movement: close the store, charge more, or no offers at all?

(2/13)
๐Ÿš€ ๐ฐ๐ž๐›๐ฌ๐ข๐ญ๐ž ๐ฌ๐ฉ๐ž๐ž๐ & ๐๐ž๐ฏ๐ž๐ฅ๐จ๐ฉ๐ฆ๐ž๐ง๐ญ ๐Ÿ๐ซ๐ž๐ž๐ณ๐ž
๐Ÿ‘‰ don't deploy updates or changes shortly before BF, allow time for testing; any bugs will cost you most if they occur during BF

(3/13)
๐Ÿ‘‰ make sure all apps & integrations can handle high traffic; check dependencies on 3rd-party services (e.g. address validator, geolocation based redirections, ...); Shopify also has API rate limits ๐Ÿ˜•
๐Ÿ‘‰ improve site speed, focus on web core vitals

(4/13)
๐Ÿ›’ ๐ฌ๐ญ๐จ๐œ๐ค & ๐Ÿ๐ฎ๐ฅ๐Ÿ๐ข๐ฅ๐ฆ๐ž๐ง๐ญ
๐Ÿ‘‰ plan stock, ensure stock levels are both in warehouse and pushed to shop backend
๐Ÿ‘‰ setup low stock alerts
๐Ÿ‘‰ what is your plan B? (e.g. option in Shopify "continue selling when out of stock")

(5/13)
๐Ÿ“ฃ ๐š๐๐ฌ (๐ฉ๐š๐ข๐ ๐ฌ๐จ๐œ๐ข๐š๐ฅ, ๐ฉ๐š๐ข๐ ๐ฌ๐ž๐š๐ซ๐œ๐ก, ...)
โŒ prices / CPMs are highest on BF - don't overspend
โŒ avoid inflated numbers due to "over attribution": FB & Co will attribute revenue from customers who would have bought in any case

(6/13)
๐Ÿ”Ž brand paid search volume will increase -> make sure campaigns are not limited by budget
โœ… include offers in paid search ad copy & extensions (promotion, price, sitelinks, callout, ...)
๐Ÿ‘‰ increase retargeting budgets on all channels

(7/13)
๐Ÿ” change to shorter optimization timeframes, e.g. 1 day click on FB, so the algorithm can adjust more quickly

(8/13)
๐Ÿ“ธ ๐ข๐ง๐Ÿ๐ฅ๐ฎ๐ž๐ง๐œ๐ž๐ซ
๐Ÿ‘‰ influencer charge more during BF, consider going anti-cyclic (times when competition is lower)
๐Ÿ‘‰ also, performance is lower due to high density of offers & ads: avoid overspending

(9/13)
๐Ÿ“จ ๐ฅ๐ž๐š๐ ๐ ๐ž๐ง
๐Ÿ‘‰ convert website traffic into leads (forms, pop-ups) - if you do it, now is the time
๐Ÿ‘‰ run cross-channel lead campaigns to collect leads apart from email; e.g. build your SMS list (especially in US/outside Europe), FB messenger, WhatsApp, etc.

(10/13)
โœ‰๏ธ ๐ž๐ฆ๐š๐ข๐ฅ & ๐ข๐ง๐›๐จ๐ฑ๐ข๐ง๐ 
๐Ÿ‘‰ clean out inactive profiles to ensure good reputation (will lead to lower bounces, fewer spam complaints, and result in better inboxing rate)

(11/13)
๐Ÿ‘‰ only send to most active & engaged customers (exclude not clicked/opened/purchased/active on site last 90/180 days)
๐Ÿ‘‰ have a granular sending strategy (most engaged first, then next batch etc.)

(12/13)
๐Ÿ‘‰ do not over use emojis, ALLCAPS, words that might trigger SPAM filters (e.g. ๐Ÿ’ฅ SALE โ€ผ๏ธ SALE โ€ผ๏ธ)
๐Ÿ‘‰ even your email HTML markup has an impact on your inboxing: do not experiment with your layouts on/before BF

What would you add to the list?

(13/13)

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More from @JemBourouhDE

28 Dec
Does your calendar support your success? ๐Ÿ“…

When you are working, you may be surprised by how
much of each week is devoted to things that don't really matter.

Here a few tips on how to manage your calendar โฌ‡๏ธ

(1/4)๐Ÿงต
1๏ธโƒฃ Take time to plan. Look at your calendar first thing every morning and frequently throughout the day so can always be prepared for what's coming next.

Use the gaps between appointments. Don't forget to leave some free room for unexpected events or calls.

(2/4)
2๏ธโƒฃ Align your time and priorities. Your well-kept calendar can provide a clear picture of where your time goes.

Remember to honor not only the promises you make to other people, but also the commitments you make to yourself.

(3/4)
Read 4 tweets
24 Dec
80% of Dropshippers do this wrong: Focusing too much on ads and neglecting on building a high-converting store that generates high ROAS and enables you to scale.

Our secret CRO-Framework will help you generate more sales @CarlWeische @LarsSchrder77 @realyengub

๐Ÿงต THREAD (1/13)
Quick Maths behind CRO

Regular Store: 100.000 Visits x 2% CR x 75$ AOV = 150.000$ monthly revenue
Optimized Store: 100.000 Visits x 4% CR x 75$ AOV = 300.000$ monthly revenue

CRO is the fastest way to truly explode the number of sales your store generates.

(2/13)
First Essential: Congruency

Ads need to draw attention and create interest. Landing Pages should persuade and sell.

Congruency between both is the key component to actually making the sale.

Therefore use the same Images, Headlines, and Offers throughout your funnel.

(3/13)
Read 13 tweets
13 Dec
Do you remember the #TikTok leggings?

If not then you definitely don't pay attention to social media. If you do remember, then let me introduce you to two guys that made them go viral and sold around 120,000+ units of the leggings in 2 months.

THREAD ๐Ÿงต (1/15)
Meet @josetorresrev and me, hi. We're the ones responsible for the hype around the TikTok leggings.

Anyways - we saw the potential of this product and knew that we could make this product pop, so we had to craft a game plan.

(2/15)
What we needed:

- Content (canโ€˜t run Facebook Ads without proper creatives)

(3/15)
Read 15 tweets
19 Nov
I asked for 150 likes and 50 retweets. You guys gave me 286 likes and 77 retweets. Let me blow your mind on how easy it actually is to run a Google Ads agency that brings the most important thing in the agency business - results for your clients.

THREAD ๐Ÿงต (1/19)
In order to run a Google Ads #agency we need a few things:

- A niche
- A vertical
- An acquisition strategy
- Knowing how to set up a #GoogleAds campaign for your client which brings results sustainably.

(2/19)
Since I want to make this thread as bulletproof as possible, let me give you a foolproof way on how to make this work for you - even WITHOUT any previous knowledge.

(3/19)
Read 19 tweets
6 Nov
You're struggling to scale your e-commerce #operations to a new level? Here are 5 easy ways on how to #scale horizontally๐Ÿ‘‡๐Ÿป

THREAD ๐Ÿงต (1/6)
1๏ธโƒฃ Foreign markets.

Chances are, that you're running your operations mainly in the United States of America. Think outside of the box. The world is big enough for you to scale in #untappedmarkets such as DACH, NORDIC, BENELUX, etc.

(2/6)
2๏ธโƒฃ Foreign languages.

Not only should you consider #scaling in untapped markets as previously mentioned but you should also adapt to the local language. Tested this several times and it will significantly boost your #CVR and just overall performance-driven #KPIs.

(3/6)
Read 6 tweets
2 Nov
Personal Growth is the biggest lever for #employeemotivation โœ…

When people feel that they are learning something and getting ahead in life, it makes them happy. I am convinced of that!

THREAD ๐Ÿงต (1/6)
And that's exactly why I currently take an hour every Wednesday to actively teach individual team members new things.

(2/6)
Whether it's understanding different numbers or KPIs, the interrelationships between different departments such as #sales, #productdevelopment, and #logistics, or much more.

(3/6)
Read 6 tweets

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