You're struggling to scale your e-commerce #operations to a new level? Here are 5 easy ways on how to #scale horizontally๐๐ป
THREAD ๐งต (1/6)
1๏ธโฃ Foreign markets.
Chances are, that you're running your operations mainly in the United States of America. Think outside of the box. The world is big enough for you to scale in #untappedmarkets such as DACH, NORDIC, BENELUX, etc.
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2๏ธโฃ Foreign languages.
Not only should you consider #scaling in untapped markets as previously mentioned but you should also adapt to the local language. Tested this several times and it will significantly boost your #CVR and just overall performance-driven #KPIs.
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3๏ธโฃ Marketing channels.
Everyone is talking about #FacebookAds. There is barely anyone talking about #Pinterest or #Snapchat. You need to diversify your marketing channel efforts ASAP. Even if it's just for #retargeting. Do it. Now.
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4๏ธโฃ Product lines.
Whether you're an established #DTC brand or just a generic dropshipping store, you shouldn't put all of your eggs into one basket. #Diversify your one winner and launch new #products.
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5๏ธโฃ Hire more people.
If you have a system that's working, then you should double down on it and outsource more tasks. You don't have time to tap into foreign markets? #Outsource. You don't have time to test new marketing channels? Outsource.
Let me know your thoughts ๐๐ป
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โข โข โข
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When you are working, you may be surprised by how
much of each week is devoted to things that don't really matter.
Here a few tips on how to manage your calendar โฌ๏ธ
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1๏ธโฃ Take time to plan. Look at your calendar first thing every morning and frequently throughout the day so can always be prepared for what's coming next.
Use the gaps between appointments. Don't forget to leave some free room for unexpected events or calls.
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2๏ธโฃ Align your time and priorities. Your well-kept calendar can provide a clear picture of where your time goes.
Remember to honor not only the promises you make to other people, but also the commitments you make to yourself.
80% of Dropshippers do this wrong: Focusing too much on ads and neglecting on building a high-converting store that generates high ROAS and enables you to scale.
If not then you definitely don't pay attention to social media. If you do remember, then let me introduce you to two guys that made them go viral and sold around 120,000+ units of the leggings in 2 months.
THREAD ๐งต (1/15)
Meet @josetorresrev and me, hi. We're the ones responsible for the hype around the TikTok leggings.
Anyways - we saw the potential of this product and knew that we could make this product pop, so we had to craft a game plan.
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What we needed:
- Content (canโt run Facebook Ads without proper creatives)
I asked for 150 likes and 50 retweets. You guys gave me 286 likes and 77 retweets. Let me blow your mind on how easy it actually is to run a Google Ads agency that brings the most important thing in the agency business - results for your clients.
THREAD ๐งต (1/19)
In order to run a Google Ads #agency we need a few things:
- A niche
- A vertical
- An acquisition strategy
- Knowing how to set up a #GoogleAds campaign for your client which brings results sustainably.
(2/19)
Since I want to make this thread as bulletproof as possible, let me give you a foolproof way on how to make this work for you - even WITHOUT any previous knowledge.
When people feel that they are learning something and getting ahead in life, it makes them happy. I am convinced of that!
THREAD ๐งต (1/6)
And that's exactly why I currently take an hour every Wednesday to actively teach individual team members new things.
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Whether it's understanding different numbers or KPIs, the interrelationships between different departments such as #sales, #productdevelopment, and #logistics, or much more.
๐ define & plan your strategy
๐ website speed & development freeze
๐ stock & fulfilment
๐ฃ ads (paid social, paid search, ...)
๐ธ influencer
๐จ lead gen
โ๏ธ email & inboxing
THREAD ๐งต (1/13)
๐ ๐๐๐๐ข๐ง๐ & ๐ฉ๐ฅ๐๐ง ๐ฒ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐ซ๐๐ญ๐๐ ๐ฒ
โ heavy discounts vs. no discounts?
โ start early and extend BF period vs. short timeframe & more urgency?
โ anti-BF movement: close the store, charge more, or no offers at all?
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๐ ๐ฐ๐๐๐ฌ๐ข๐ญ๐ ๐ฌ๐ฉ๐๐๐ & ๐๐๐ฏ๐๐ฅ๐จ๐ฉ๐ฆ๐๐ง๐ญ ๐๐ซ๐๐๐ณ๐
๐ don't deploy updates or changes shortly before BF, allow time for testing; any bugs will cost you most if they occur during BF