Thread by @CharityStraight

So, #PrideMonth is almost upon us, which means its about that time when charities start thinking about changing their logos for a month to 'celebrate' #Pride

Which means it's time for a #thread 🧵 about why you should pause 1/10

#RainbowWashing #PrideWashing #PinkWashing

https://twitter.com/CharityStraight/status/1478274962280652801

Firstly, please don't do this unless you have great EDI policies in place to recruit, develop + support #LGBTQIA+ people in the workplace - AND you actually LIVE these policies and practices #CharitySoStraight #RainbowWashing #Pride #Pride2022 #PinkWashing #PrideWashing 2/10

And consider, have you engaged in a meaningful way with your charities #LGBTQ+ stakeholders, including staff, service users and volunteers over the past year? Has this resulted in any great content that's worth sharing? #CharitySoStraight #RainbowWashing #Pride #Pride2022 3/10

PLEASE only change your logo if the answer is YES! *and* you have thoughtful and relevant content that demonstrates meaningful engagement with your employees and the communities your charity serves #CharitySoStraight #RainbowWashing #Pride #Pride2022 4/10

Charities #RainbowWashing their logos for #PrideMonth with no relevant content just looks like exactly what it is - tokenism + frankly it's offensive to the Queer community. We see you + it's not a great look #CharitySoStraight #RainbowWashing #Pride #Pride2022 #PinkWashing 5/10

So, if you're a #charity CEO or head of comms, please don't sign off on #RainbowWashing your logo this #PrideMonth + certainly not if you don't have great #EDI policies in place to recruit.... 6/10

..develop and support #LGBTQ+ people in the workplace and you don't engage meaningfully with #LGBTQ+ service users + communities #CharitySoStraight #Pride #PrideMonth #RainbowWashing #PrideWashing 7/10

We say that #RainbowWashing during #PrideMonth is often an opportunistic cash-grab, an empty gesture if its not done right. Our sector *should* be engaging with diverse communities 'well' #CharitySoStraight #Pride #PrideWashing #PinkWashing 8/10

So work with your communities, grow relationships, empower Queer people. Then, it's likely that relevant + meaningful content - content worth sharing - will follow, organically, as it should #CharitySoStraight #RainbowWashing #PrideWashing #PinkWashing #Pride #Pride2022 9/10

And we LOVE to see examples of charities who are doing this really well, so please do flag any great examples to us as we want to share inspiring and thoughtful content to help others do better next year! #CharitySoStraight #RainbowWashing #PrideWashing #Pride #Pride2022 10/10

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