/Thread/ Estimated amounts for #RealMadrid's participation and triumph in the #UCL (starting fees, fixed amounts, coefficient ranking, market pool), and then in the match for the UEFA Super Cup, will boost the club's revenue to a level close to €141 million #SportBusiness
/Thread/ Currently, #RealMadrid@emirates have the most lucrative shirt sponsorship deal in the world. The value to Emirates can be extrapolated from rights fee increases. In 2013, the deal was worth about €27m per season up front, with an additional €6m available each #UCL
season depending on the club’s success. Today, the deal is worth more than double the maximum, at about €70m per year. Emirates deal comes with a number of increased rights package including branding on four new LED advertising banners by both goal areas at the Santiagio
Bernabéu stadium as well as the airline’s logo on the squad’s training kit. A record contract worth €70m will expire at the end of this season. It is expected to renew partnership with the carrier from the UAE, with the simultaneous unlocking of sponsorship assets
Economic snapshot. A new study by EY highlights how the #PremierLeague and its clubs have continued to generate widespread benefits for the economy, society and the entire football pyramid, despite the significant challenges presented by COVID-19 #SportBusiness
/Thread/ #PremierLeague clubs have smashed their own record for combined shirt #sponsorship deals, with the 20 clubs generating £358.75m for the 21-22 season, an increase of £14.25m from last yr. Sleeve sponsors are paying a further £83.75m to the 19 clubs combined (without EFC)
/Thread/ #FCBarcelona have been on the hunt for a new sponsor for the past few months. The current sponsorship deal with Rakuten ends at the end of the current season and will not be renewed. At the start of the season, Rakuten reduced the sponsorship fee from €55m to €30m.
/Thread/ How #PremierLeague shirt sponsors have changed. Data POWA analyses shirt sponsorship trends in England’s top flight football league. Once small and local, now sponsors are multinationals. In the late 1990s tech and telecoms companies predominated; then financial
Why did #Messi leave #FCBarcelona? It paints a striking picture. FCB & Real Madrid have ballooned their wage bills in recent seasons and are now not only having to trim the fat, but hack off some meat too. The financial hole they're in means FCB salary limits fall to a 10-yr low