The rise of the teal female independents in #AusVotes2022 provides a striking case study into the power of "disruptive innovation"
(a concept defined by the esteemed Harvard Professor Clayton Christensen)
(a concept defined by the esteemed Harvard Professor Clayton Christensen)
2/
Disruptive innovation is sparked when a small but growing segment of the market is ignored and neglected by existing businesses, deemed “not important" or "not lucrative" enough to bother catering to or investing in.
Disruptive innovation is sparked when a small but growing segment of the market is ignored and neglected by existing businesses, deemed “not important" or "not lucrative" enough to bother catering to or investing in.
3/
In response to this void in the market, a new business can enter the market focused on addressing the needs, values and concerns of this "overlooked" segment.
They bring new ways of doing things and fresh approaches that resonate with those who feel unheard.
In response to this void in the market, a new business can enter the market focused on addressing the needs, values and concerns of this "overlooked" segment.
They bring new ways of doing things and fresh approaches that resonate with those who feel unheard.
4/
Often these new entrants are not treated seriously by competitors.
But eventually they prove their competitors wrong by building capacity, growing in size, and eventually leading the market.
Their strength is that they are different from the rest.
Often these new entrants are not treated seriously by competitors.
But eventually they prove their competitors wrong by building capacity, growing in size, and eventually leading the market.
Their strength is that they are different from the rest.
5/
The art of disruptive innovation stems from existing businesses:
(1) underestimating the importance of the "overlooked" segment of the market; and
(2) underestimating the capacity for a new entrant to rise to success.
Notice the parallels to the #AusVotes22 ??
The art of disruptive innovation stems from existing businesses:
(1) underestimating the importance of the "overlooked" segment of the market; and
(2) underestimating the capacity for a new entrant to rise to success.
Notice the parallels to the #AusVotes22 ??
6/
In the wake of #AusVotes22 , the power of disruptive innovation teaches us two lessons:
Inclusion and voice matters.
And ignore women at your peril.
#womenvote #womenforprogress #genderequality #auspol #diversityandinclusion #teal #women #March4Justice #EnoughIsEnough
In the wake of #AusVotes22 , the power of disruptive innovation teaches us two lessons:
Inclusion and voice matters.
And ignore women at your peril.
#womenvote #womenforprogress #genderequality #auspol #diversityandinclusion #teal #women #March4Justice #EnoughIsEnough
Link to article linkedin.com/pulse/rise-fem…
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