Thread by @BiIndia

#Indians are #saving more and working longer hours to meet living expenses, says study

businessinsider.in/india/news/ind…

By @karunasharmaa

Urban #consumers are putting less money into their piggy banks as #savings have taken a hit due to increasing prices of fuel, food and beverage and massive household bills.

#inflation

For 76% of urban #consumers, the rising cost of living is having an impact on their big plans, said a report.

35% consumers said that their household financial situation is deteriorating and 46% of them believe the general economic outlook of the country is negative.

#inflation

Retail #inflation has taken away the purchasing power of the #consumers. To compensate, urban consumers are working harder and rationalizing #savings by putting their ‘big plans’ on hold.

Despite being worried about fuel prices and household spendings the most, Indian #consumers are also the most optimistic of the lot. They have pinned their hopes on their organizations to give them a better future.

#Inflation #Savings

With the festive season around the corner and India’s #inflation rate easing a bit, #consumer sentiment is expected to rise in the coming weeks. Added to that, Indians do not consider festival spending as a ‘luxury’. To them it counts under essentials.

#Savings