Thread by @SBCCalliance

#WednesdayWisdom
Grandparents are among the best storytellers. Building on this “#BaapiNaUwaat”(Tips of Grandmother), a unique social #behaviourchange campaign was launched in Dantewada in #Chattisgarh.
🧵on the program utilizing services of volunteer village grandmothers 👵.

Under this initiation, Bapis (Grandmothers)👵 were identified based on their influence in the community and volunteerism. 239 women above 45 years of age (one for each village) currently volunteer as Baapis. They gave useful tips on various topics related to child & mother care.

Baapi means Grandmother who connects with people on their personal goodwill, without the temptation of any monetary benefit. They are considered ideal people to be sought out not just by the pregnant woman but her family too, and thereby the community as a whole. #BehaviourChange

#BaapiNaUwaat campaign focussed on malpractices including nutrition taboo, abdominal massage, delivering their babies at home, avoiding colostrum, and washing the baby among others. #Chattisgarh .
Meet the Bappi Mascot who became the face of the campaign. #BehaviourChange

Participatory Workshops around 7 themes in a phased manner were conducted for Baapis at regular intervals. Baapis were trained via online and offline tools. Also audio-visual content and a locally composed theme song to popularise the initiative.
#behaviouralinsights

Baapi, the grandmother of a particular panchayat, was roped in through the #BaapiNaUwaat (Tips of Grandmother) scheme, who took forward the key message of overall wellness to the family, to women and men folk of their area. #BehaviourInsights

More than fifty Baapis trained on key messages went door to door in their respective areas, meeting, counselling and assisting the would-be mother, some were first-time mothers and others already have a child or two. Bapis were welcomed in homes & families listened. #Chhatisgarh

#BaapiNaUwaat, an innovative scheme was introduced in Dec 2020 under the aegis of the District Administration,@DantewadaDst , #Chhattisgarh and @UNICEFIndia . It is building new relationships and nurturing champions of change at the community level. #BehaviourChange