Thread by @jbeano

Too many people focus on the problem. 🌪📉😖

If you want to #innovate when creating a new product, approach, or system, it's best to start with the ideal. 🤔

Of course we must understand the problem we're trying to solve, but the ideal is the path to the solution. Here's why🧵

Let's start with our brains. They actually function better when in a creative, optimistic state. 🌈

While fear, anxiety, & depression impair our ability to problem-solve and act effectively. 😨

This isn't about Pollyanna optimism, it's about solutions
katiepatrick.medium.com/why-optimism-a…

Silicon Valley startups, product designers, & creators have found over & over again that starting with the ideal helps them #design better solutions.

This is one of the core pillars of #DesignThinking. Imagine all that's desirable, then narrow down to what's feasible + viable.

Starting with the #tech or business model limits our solution set and understanding of what customers really want/need.

We create a solution looking for a problem. Instead, if we empathize with the customer, create their ideal solution, we already have fit. #Startups take note.

Envisioning the ideal not only works for products, it can help us envision a more #sustainable and equitable society.

Tired of the doom and gloom you see in the world? Envisioning what Utopia looks like is the first step to building a better #future.
unspokenrules.live/mindset/why-en…

Want to learn more about the opportunities for #startups, corporates, and #investors in our society's challenges, and how we can envision and build the ideal?

Check out my new book, What Could Go Right, now on Amazon:
amazon.com/What-Could-Rig…