๐ #Apple releases results after markets close today
โ๏ธ A conference call is scheduled for 1400 PT (1700 ET)
Here is a ๐งต of what to expect from the world's most valuable publicly-listed company...
โ๏ธ A conference call is scheduled for 1400 PT (1700 ET)
Here is a ๐งต of what to expect from the world's most valuable publicly-listed company...
It was a tough quarter thanks to Covid-19 disruption in #China and softening demand
As a result, markets expect sales to drop for the 1st time in 3 years
That will be driven by lower #iPhone and #Mac sales ๐
As a result, markets expect sales to drop for the 1st time in 3 years
That will be driven by lower #iPhone and #Mac sales ๐
๐๏ธ That will mean it won't deliver growth over the Golden Quarter - the busiest period covering the holiday shopping season.
This raises the question of how many of these sales will be pushed into 2023 or lost entirely
This raises the question of how many of these sales will be pushed into 2023 or lost entirely
๐ฑ Apple has already said it will sell 3 million fewer #iPhones than originally thought this year.
Lower-end models are not appealing to customers, while high-end ones are in demand but have suffered from supply disruption
Lower-end models are not appealing to customers, while high-end ones are in demand but have suffered from supply disruption
๐จ๐ณ There is potential for surprise in China
Research suggests Apple was the biggest phone seller in Q4, and it was the 2nd largest seller on an annualised basis for the 1st time ever
That suggests, at the very least, it has proven more resilient than rivals and gained ground
Research suggests Apple was the biggest phone seller in Q4, and it was the 2nd largest seller on an annualised basis for the 1st time ever
That suggests, at the very least, it has proven more resilient than rivals and gained ground
๐ The key is to show supply problems are behind it, and that demand is holding up
Largest iPhone factory is now back to normal following severe disruption in December, and more production is being shifted out to other countries like #India
China's reopening also bodes well
Largest iPhone factory is now back to normal following severe disruption in December, and more production is being shifted out to other countries like #India
China's reopening also bodes well
#Earnings will fall thanks to rising costs
๐ But, Apple should be applauded. All its #BigTech rivals went on an over-zealous hiring spree and let costs spiral over the past 3 years, but it has proven far more disciplined
Plus, it continues to wield #buybacks to support EPS
๐ But, Apple should be applauded. All its #BigTech rivals went on an over-zealous hiring spree and let costs spiral over the past 3 years, but it has proven far more disciplined
Plus, it continues to wield #buybacks to support EPS
Quick look at the $AAPL chart before the results
๐ Up 2% before the bell
๐ At 3-week high
๐ฅHas taken out 200-day moving average for 1st time in 5 months
๐บ Volumes set to rise for 4th consecutive day
๐ Brokers see 17% upside from current levels
๐ Up 2% before the bell
๐ At 3-week high
๐ฅHas taken out 200-day moving average for 1st time in 5 months
๐บ Volumes set to rise for 4th consecutive day
๐ Brokers see 17% upside from current levels
๐ That's it - you're all up to date and ready for the results.
Thanks for reading!
You can find out more, including the consensus numbers to look out for, in our full preview here ๐
ms.spr.ly/60185G6nM
Thanks for reading!
You can find out more, including the consensus numbers to look out for, in our full preview here ๐
ms.spr.ly/60185G6nM
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