Did you know that #India's 🇮🇳 Universal Immunization Programme is one of the world's most cost-effective #publichealth interventions?💡
It's been instrumental in reducing vaccine-preventable diseases and under-5 child mortality rates.
Here's how it works: 🧵
Despite efforts,unvaccinated children in India still run high.
LODOR (Left-out,Drop-out,Resistant) families are especially at risk.
That's why #UNICEF partner with civil society organizations & community-based groups(CBOs) to ensure full immunization coverage #foreverychild.
Strengthening the system through community outreach!
Civil society organizations are key partners in implementing immunization programs. They disseminate crucial information, provide health system support, and train frontline workers to ensure seamless logistics.
CSOs drive community engagement
- by partnering with local influencers such as religious leaders, PHC doctors & volunteer groups like SHGs, MAS and mothers’ groups to spread vaccine awareness.
-Free health camps
-Professionals raise awareness.
-Digital platforms engagement
CSOs hold stakeholders accountable. Community Building Orgs boost immunization coverage.
Through frontline worker coordination and volunteer facilitation, these organizations accelerate vaccination rates while educating mothers before the big day.
CSOs make a difference.
CSOs raise awareness, organize meetings, conduct spot activities, and inspire LODOR families to immunize their children.
But that's not all. Volunteers group also strengthen the hands of Front Line Workers and overcome #vaccinehesitancy.
CSOs play a critical role in ensuring accountability and transparency for stakeholders.
They provide valuable input to the government and agencies, helping to create robust programs that meet the needs of communities and drive continual improvement.
CSOs are crucial partners in RI. They build familiarity & rapport with communities, strengthening existing health networks at the local level.
By creating comfortable waiting spaces for mothers & children at vaccination centers,families become more +ve in Routine Immunization.
Important action points as per a study to further improve routine immunization :
1. need to create a database of families with a unique identifier 2. To facilitate families getting their child vaccinated at any centre irrespective of carrying the Immunization Card or not.
3. Connecting with other social and financial inclusion benefits for LODOR families. 4. Support in terms of transport to FLWs to ensure frequent visits in remote areas. 5. Special vaccination sessions 6. Vaccination camps during festivals & holidays #routineimmunization
Their charm is in their authenticity and originality: homemade videos are intentionally subjective.
Smartphones with cameras and social media platforms like #YouTube/ #Instagram have made it easier than ever to share your unique perspective with the world.
A #mascot can "do wonders" in Social Behaviour Change Communication.
Lali - a fun, relatable mascot- was introduced by @NutritionIntl to bust the myths and misconceptions against the Double Fortified Salt (DFS) product.
A twitter thread 🧵
Lali character was designed collaboratively by community members during strategy development for promotion & adoption of Vanya Plus Double Fortified Salt (DFS) Project in #MadhyaPradesh.
This proved to be an effective mitigation strategy. #SBCCWorks
Lali proved to be an effective way of mitigating any doubts held about the product's value or effectiveness.
With her vibrant personality and cheerful disposition, she quickly became popular among users who felt connected with this lovable figure.
"World’s largest vaccine drive has made one thing quite clear – that neither vaccines nor the end of this pandemic as a public health emergency will come about from infrastructure alone- Cynthia Mccaffrey, @UNICEFIndiaRep at #CSBC workshop for universities #BehaviourChange
A🧵
“These are not material problems – they are equally social and behavioural change issues, and we can only move the needle through advocacy, timely and accurate messaging, and the promotion of #COVID-appropriate and lifesaving behaviours,’ Cynthia Mccaffrey, @UNICEFIndiaRep#CSBC
“To understand people better, we need behavioural assessments, social listening, human-centred design, choice architecture, social accountability mechanisms, participation in local governance, and programmes,” observed Cynthia Mccaffrey, @UNICEFIndiaRep at CSBC workshop #Delhi.
#WednesdayWisdom
Grandparents are among the best storytellers. Building on this “#BaapiNaUwaat”(Tips of Grandmother), a unique social #behaviourchange campaign was launched in Dantewada in #Chattisgarh.
🧵on the program utilizing services of volunteer village grandmothers 👵.
Under this initiation, Bapis (Grandmothers)👵 were identified based on their influence in the community and volunteerism. 239 women above 45 years of age (one for each village) currently volunteer as Baapis. They gave useful tips on various topics related to child & mother care.
Baapi means Grandmother who connects with people on their personal goodwill, without the temptation of any monetary benefit. They are considered ideal people to be sought out not just by the pregnant woman but her family too, and thereby the community as a whole. #BehaviourChange