$80m of bikes sold (at cost)
$470k MRR (streaming revs)
12k daily rides
startups.co/articles/strea…
2015: $50m in revs
2016: $170m in revs, 0.3% rider churn
axios.com/peloton-ceo-jo…
![](https://pbs.twimg.com/media/C_51rdzXUAA_Ha2.jpg)
![](https://pbs.twimg.com/media/C_51rdyW0AA3n_v.jpg)
...and that subscriber holiday seasonal step up curve 👀
![](https://pbs.twimg.com/media/DCTfXE2XgAAmWXj.jpg)
![](https://pbs.twimg.com/media/DHHfEeTXsAERNn_.jpg)
![](https://pbs.twimg.com/media/DHHfEeNXkAAlJLc.jpg)
![](https://pbs.twimg.com/media/DHHfEeNXUAAA-Ij.jpg)
![](https://pbs.twimg.com/media/DHHfEeWXUAIBmdS.jpg)
![](https://pbs.twimg.com/media/DMWIQ-HXkAEgyxY.jpg)
![](https://pbs.twimg.com/media/DMWIQ9nXcAEfKcA.jpg)
![](https://pbs.twimg.com/media/DRQ6SbDWkAAr6x5.jpg)
Peloton: 250k paid subs
Zwift: 120k paid subs
2. Orange Theory
3. Equinox
4. Gyms
these are the potential biz models impacted by @onepeloton Tread, both in terms of instructors who leave and share of wallet shift
ex.: @CastelliCycling sponsoring their own series w. 2k+ RSVPs, chance to win “virtual” kit
![](https://pbs.twimg.com/media/DVc0Hd8XcAAjzt-.jpg)
![](https://pbs.twimg.com/media/DVc0HeNW0AAW9Ni.jpg)
![](https://pbs.twimg.com/media/DW5XmdJVoAAbcME.jpg)
![](https://pbs.twimg.com/media/DYlQgZjW0AILQ4p.jpg)
![](https://pbs.twimg.com/media/DYlQgZoW4AE7khi.jpg)
here’s a view descending from this AM (completed 15/22 switchbacks and ~2.2k ft. of elevation)
emoji to sum up experience: 😍
![](https://pbs.twimg.com/media/DqHzUoqWkAABl5B.jpg)
1. 1mm paid subscribers (assuming all are at the new $15/mo range v. legacy $10/mo, that's $180mm of ARR)
2. rowing is next sport (following running)
3. esports leagues techcrunch.com/2018/12/19/zwi…
1. building a very active YouTube channel and podcast for scripted training videos as well as stories
2. e-commerce store for selling $1.2k indoor cycling trainers
3. cloning Strava 👇🏻
![](https://pbs.twimg.com/media/DuyOZeWWoAAchXz.jpg)
![](https://pbs.twimg.com/media/DuyOZeWWkAIBIXI.jpg)
![](https://pbs.twimg.com/media/DuyOblpW4AEryZK.jpg)
![](https://pbs.twimg.com/media/DuyOblqXcAAilET.jpg)