Similar UI, same brokerage per order, cool funny iconic founders, targeting social media influencers
But zerodha did few things in Initial years which imho is missing
1. Word of mouth publicity by genuinely being blown away from product and literary forcing friends and family to at least try this new broker, not seen even 1% for any other broker since
2. No marketing, advertising budget, which forced zerodha to aquire customer organically
Jan 9, 2022 • 6 tweets • 2 min read
10 min delivery start ups.
For many generations, only permanent flex MEN (father, husband, son) had was delivering groceries in under 10 mins, when commanded or shouted at.
This was the USP, and after such act, men feel valued, elated and even allowed some freedom
Freedom to hang out with friends, or even freedom to drink (if they did many 10 min deliveries, esp on a Sunday)
Also it was a low cost solution for the house hold, and men made some pocket change of time and money for cigarettes if they were lucky.