Thread by @rat9

1/ Online Social Network Platforms are like Snake eating its own tail. #UX #Dopamine #strategy #digitalmarketing #contentmarketing #Facebook #Instagram #Linkedin #Twitter #DM #Campaign #Ads #Revenue #Business #SocialNetwork #Analytics #Shares. The single row timeline design of

2/ most Social Network mobile apps have limited space to cater the content. Either the ad will show up or the user published content will show up in that limited space at one time. Promoting targeted ads means the limited space in timeline will be consumed by the paid ads. The

3/ free user published content will get less priority. Less priority means less chances of it showing up on others timeline and vice-versa. It means less Discoverability. Lesser discoverability means less responses (Likes, Comment, Reshare) on the content. Less response means

4/ lesser reason to revisit the app due to less relevant triggering notification. Less response also means lesser dopamine. It drops the engagement of the user with the app further. Lesser engagement with the app means the chances of showing an ad to users will reduce. Less ads

5/ means less revenue for the platform. Less revenue means aggressive sales targets. Aggressive sales target means squeezing more ads in less available time span. Adding more ads further reduces user engagement with the dropping level of Dopamine. Thus Snake eating its own tail.

#socialmedia #advertisement #facebook #unilever #CocaCola The Cult of Social Media Ads.