Godrej vs IKEA battle. #IKEA dropped an #advertisement bomb. Every popular #publication captured it. Everyone needs to know got to know IKEA been #Launched in #India. People thinking #Godrej using IKEA Fonts are in contrary promoting IKEA. Not in this case. The case is very
different. Suppose on Sunday, you are couch surfing Pepperfry and other furniture websites. You already know IKEA is not doing free delivery, installation, warranty and emi behalf of Godrej. Walking into IKEA store now would be a curious fun exercise. If the effectiveness of
#promotion by IKEA fall short for #Brand Recognition by premium segment #customers then Godrej ads would be working against Godrej. Now for IKEA to overcome the shortcoming, it will take a lot of time. Communicating the improvement in 2nd round of ads by IKEA will never be as
effective as it was Pre-launch and on the week of Launch. For IKEA its a time based challenge now. Unless they take the benefit of Godrej's traditional reach to TIRE-1 cities (subtracting metros) and launch their store with improvement and locally promotes the
improvements before things cool down.
#marketing #leadership #sales #IKEA #Godrej #retail #furniture #ads #CX #UX #psychology
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