They can steal your content. Your clients. Your process. Your employees. But there’s one thing competitors can’t steal that makes stealing the rest harder:
Your customer success stories. Baffling so few businesses invest in doing them well — they’re they ultimate differentiator
Your customer success stories. Baffling so few businesses invest in doing them well — they’re they ultimate differentiator
ESPECIALLY if you’re an agency. I’ve written 3 agency sites this year. Each time, finding new ways to talk process, quality, confidence.
But the agency w/ the proof is always going to win. 100% of the time.
So we always try to lead with it, and if you have none, disadvantage.
But the agency w/ the proof is always going to win. 100% of the time.
So we always try to lead with it, and if you have none, disadvantage.
Yes, I’m biased. But I honestly believe THIS is the content arms race agencies and SaaS and B2B should be gearing up for: he who has the best proof, wins.
But hey, plenty of room for more “ultimate guides” I guess
But hey, plenty of room for more “ultimate guides” I guess
Also I wanna amend this tweet to say that I meant “they” who have the most proof win.
I was limited by character count but agencies and companies don’t gotta be “he’s” or gendered at all.
Sorry if that came off wrong, not intended.
I was limited by character count but agencies and companies don’t gotta be “he’s” or gendered at all.
Sorry if that came off wrong, not intended.
