Part of me thinks “wow, they look amazing” but another, bigger part of me thinks “artisanal, schmartisanal, the only way I could justify paying a fiver - yes, FIVE BRITISH POUNDS STERLING - for a single doughnut called Captain America, is if it included actual Captain America”. 
It seems a price so horribly overpitched I had to check it wasn’t for a box of four or something.
“But they’re all hand filled and finished in the store...” BY WHOM? PIERCE BROSNAN? How do you think the ladies at my local bakery fill and finish their 70p doughnuts? Using their feet?
Also, do you pay you staff, the “artisans” who hand fill your doughnuts, £20 an hour? Because if you pay them minimum wage to make and sell £5 doughnuts, I may have to burn your shop down.
