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Not many people go from launch to sustaining lifestyle in just a couple of months. Maybe that happens to some in survivorship-bias-land. But back in the real world it takes a lot longer. My last SaaS took 6+ months to get to just a few thousand $ MRR.
And that was when I was focused on ONE SaaS product and spent a good amount of time on content marketing every day.
I’ve said many times that revenue isn’t my short term goal. I’ve launched a free open source app, an app that charges $1, an app that has pricing but isn’t charging anything yet, and a job board in a competitive niche. These aren’t the actions of someone focused on revenue 😅
If I needed short term revenue I would be doing things like: selling courses, writing an ebook, something-something ICO. But I don’t want to do any of those things. I have zero interest in short term revenue.
It’s worth making this clear again. Don’t follow my example if you’re looking for a story of a guy going from 0 to X MRR in a few months. That was never my goal. In my original post I talk about “success” but I don’t talk about specifics.
That’s what I did the first time around in 2013. It worked out ok, but I’m not looking to play the exact same game again. What I want from the 12 startups challenge is to be nudged in the direction of a company I can start and run for the next 10+ years.
