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1. My new startup is hyperjump.co - it’s an enterprise SaaS aimed at financial institutions. The product offering will eventually be expanded, but for now the main offering is a form builder that works within the specific constraints of the financial industry.
2. For example, being WCAG compliant and never storing personal data in the cloud. Hyperjump is a hybrid cloud / on-premise product.
3. Right about now, probably many of you are thinking... huh? This is quite a deviation from the guy who was launching wacky indie tools for the last 4 months 🤪
4. Some might call it a deviation. For me, it’s a refocus. For my next 8 launches I will be focusing on a 4+4 strategy 4️⃣➕4️⃣
5. This means 4 products will be focused on the financial enterprise SaaS space, under the name Hyperjump. The other 4 products will be focused on the self-serve SaaS space, under a name I haven’t decided yet...
6. The enterprise products won’t be the type you can sign up for and play around with. The self-serve products will be playable-with from Day 1. I’m also contemplating making the self-serve brand an Open Startup. The first self-serve product launches end of February.
7. Back to Hyperjump, some of you may be thinking, why target the financial industry? Or enterprise at all? I’ve wrestled with this. I know how awful the enterprise sales process can be - I’ve sat on the enterprise side of the table and know how slow big companies can be.
8. But I decided that given my experience in the financial industry and the lack of decent solutions for various transformational issues, I would regret not trying anything. As an entrepreneur, when you know there are problems to be solved, it’s an itch you must scratch.
9. So that’s my roadmap for the next 8 months. Build an enterprise SaaS company with 4 products. And a self-serve SaaS company with 4 products. Bootstrapped. Solo. Haha. Typing it out sounds nuts 🤪🤪🤪
10. Not failure, but low aim is the crime. In great attempts it is glorious even to fail - Bruce Lee 
