Given our number of students, their number of successes, and our business size, people often think @stackingbricks must have a huge list.
You need to have a huge list to generate this much success, right!?
Nah.
Notably, we have several 30x500 alums with lists MUCH bigger than ours. They also make more $$.
According to Convertkit data, around 6000 subscribers haven't opened or clicked in the last 2 months. Given that we send email every week, that's notable.
42.8% cold.
Subs go cold for lots of reasons.
Could be us (email subjects aren't good, for instance).
Could be them (busy, no longer interested).
Those 6000 cold subscribers will receive up to 4 emails over the course of a week.
Each of these emails offers value, a way to reconnect, and a way to indicate "I'm still interested!"
"We miss you!"
"Hey did you die?"
"Did I do something wrong?"
"Don't you want VALUE?"
"Don't you want to SUCCEED!?!"
No no no. None of that.
@amyhoy and I have talked about how this feels so weird and almost wrong but also how that's not rational at all.
They aren't reading anyway. Why would we keep sending?
Let's say it's 5%. 300 people.
That means we will have around 8300 ACTUAL subscribers, if you define subscriber as someone who actually reads what we send.
- JFS has sold around 4500 copies. That's over half the list.
- Our holiday bundle sells 400-500 units every year. That's 5% list to sale conversion.
Our subscriber count is low-ish but our subscriber quality is VERY high. The source? We grow the list with ebombs: stackingthebricks.com/the-ebomb-reci…
We focus relentlessly on understanding our audience and their problems. We offer fixes. We communicate in their language.
You do need people who trust you. People who you have actually helped, and believe you can help them again and again.
You need to understand them, deeply and clearly. Maybe better than they understand themselves.
Which means a mid-tier product ($140-$200) could crack the $10k mark with just 500 subs.
A tiny product ($50-$70) can make $10k from 1000 subs.
Small lists can make real sales.
Customers who love one product are likely to buy the next thing (if you understand their pains and that next thing is based on them).
With the former, big lists are top line numbers that don't really mean much if you don't know their conversion rates.
With the latter, start selling now.
When you can make $10k this way, you can make $100k.
1.5x-2x-5x or more year over year growth ACTUALLY can happen when you are consistent and use an effective process.
The key is who you sell to and how well you understand them. And then lots of small, sometimes seemingly "meh" wins along the way that add up to big, game-changing wins.
Many have made their first sales with this process. Several (that we know of, so maybe more!) have made tens of thousands JUST from free lessons YOH alone.
*** Special update: make sure to check out the post to see all 4 emails on our re-engagement sequence (currently at 4% clicked, 6.6% opened). ***
bit.ly/2T2w3na
>600 subscribers have re-engaged so far.
Almost 10% of the cold list back from the dead!And that’s only after 2 emails. 2 more to go.
It’s not fully documented and wired into our other systems, feel free to use and modify for your own.
- over 10% of our cold subscribers explicitly said they want to stick around
- the final email we sent gives clear instructions on how to come back, if they ever want to
Special thanks to @convertkit for making me affirm it so boldly, and @amyhoy for holding my hand.