I have a few things to say to my fellow bloggers and business owners.
(1) LIKE AND FOLLOWERS DO NOT EQUAL IMPACT. Having tons of followers, getting a ton of likes, that doesn't mean you have the perfect setup to sell.
Which leads me to #2.
(1) LIKE AND FOLLOWERS DO NOT EQUAL IMPACT. Having tons of followers, getting a ton of likes, that doesn't mean you have the perfect setup to sell.
Which leads me to #2.
(2) SALES REQUIRE STRATEGY. I've learned this first-hand as I manage a team in the digital marketing startup space. Every time we launch a product, we don't just send out emails or post a photo. We spend MONTHS creating sales funnels!!
(2) CONT'D
We do research, finalizing messaging and we understand the customer we're selling too. And then we take the value points and give them to our sales team.
We do research, finalizing messaging and we understand the customer we're selling too. And then we take the value points and give them to our sales team.
(3) YOUR FRIENDS AND FAMILY ARE NOT ALWAYS YOUR CUSTOMER. Let's use lipstick as an example. If you are selling lipstick but your friend doesn't wear any...welp...they're not your ideal reader, far less your customer!
and (4) BUSINESS IS BUSINESS NO MATTER THE PLATFORM. We get mad at corporations for how much money they make but the thing is, they have figured out how to get people's 💸. And one thing they know is that social media is just another funnel to get someone to buy.
(4) CONT'D.
Social media doesn't make the rules of business irrelevant. It's just another tool for business! You still have to understand WHO your customer is and what they WANT to buy and WHY.
Social media doesn't make the rules of business irrelevant. It's just another tool for business! You still have to understand WHO your customer is and what they WANT to buy and WHY.
(4) CONT'D
You have to figure out what ROI (end goal) they are looking for and then present your product as THE SOLUTION to their problem. If you can't communicate that, then no sales. That's for any business.
You have to figure out what ROI (end goal) they are looking for and then present your product as THE SOLUTION to their problem. If you can't communicate that, then no sales. That's for any business.
(5) DON'T BE FOOLED OR LOOK DOWN ON THIS INFLUENCER! THIS HAPPENS TO A LOT OF PEOPLE! Let's remember that the small business statistic of 50% failing in the first year is still a thing! A lot of people don't quite get the rules of business, not just influencers.
(5) CONT'D
My team and I talk to them every day to help them navigate this online space and it's tough!! I mean, I experienced it as a small business owner myself. It takes time to figure stuff out. IT TAKES TIME!
My team and I talk to them every day to help them navigate this online space and it's tough!! I mean, I experienced it as a small business owner myself. It takes time to figure stuff out. IT TAKES TIME!
(5) CONT'D
What small business owners do is that they're great at being an expert in their field like building websites, etc. but they're beginners at online selling.
What small business owners do is that they're great at being an expert in their field like building websites, etc. but they're beginners at online selling.
And bloggers do the same thing! We're great at selling other people's products/services but tend to be lost with our own.
That's why it's important to work with experts or gather info from their blogs, etc.
That's why it's important to work with experts or gather info from their blogs, etc.
BUT most importantly, failing is not to be looked down on. We all fail at some things. But when we get back up and learn from our failures - and the faster we do that - we set ourselves up for success.
Trust me -we can criticize this influencer now, but she will get it right -hire an expert strategist etc - and will come back winning! @arii
Her failure to sell 36 shirts today is a unique opportunity for all of us to understand what it truly takes to be successful in business.
Her failure to sell 36 shirts today is a unique opportunity for all of us to understand what it truly takes to be successful in business.
Shoot! At least she was vulnerable with us and shared her struggle!
Not everyone is brave enough to even admit that they failed!
Not everyone is brave enough to even admit that they failed!
