Thread by @ReignOfApril

Tune in NOW as I livetweet a conversation between @ProcterGamble @saturdaymornco, @lpolgreen, @badassboz, @damondjones @kmcartwright and @VerizonMedia as they #TalkAboutBias at #CannesLions and
premiere a courageous and ground-breaking film, “The Look!” @Cannes_Lions

~@ProcterGamble has created #TheLook to spark constructive conversations on the very real issue of bias & increase understanding so that people can change their behavior. Here at #CannesLions, P&G is showing a sneak peek at the film. You can see it online beginning June 26.

There should be equality in the world, but there isn't because memories, including those images we see, create bias. We have a responsibility to use our voice in advertising to help eliminate bias & create true inclusion. ~ Marc Pritchard, Chief Brand Officer, of P&G. #TheLook

Everyone should see themselves, but it's important that others see us as well. Having this representation in the world be truly transformative. You can't be what you can't see so these images are vital. ~@lpolgreen #TheLook #CannesLions

I've never subscribed to the idea that we need to create stories for the masses because they often leave out stories like mine. We must have representation for ourselves but also so others see it. ~@badassboz #TheLook #CannesLions

Storytelling s how we've communicated since the beginning of time. We tell stories to bust bias. Creativity can change peoples perceptions. It has started and ended wars so we can change the conversation on bias. ~@kmcartwright of @saturdaymornco. #TheLook #CannesLions

We need to acknowledge the conversation in the film. Although it's about bias, it's also about inclusion. We can bring people to conferences and festivals, but if they don't feel included, it's not going to work. ~@kmcartwright #TheLook #Cannes2019

Great reception for the premiere of #TheLook! @lpolgreen reflects after viewing the choices that Black people make, that Queer people make, and that Black Queer people make every day so that they will be better understood in the world. #TheLook #Cannes2019

~@lpolgreen notes the importance that #TheLook is a non-verbal presentation. People can deny using racist language, but it truly makes one think about whether they've ever given "the look" to a Black person or person of color. #Cannes2019

There is a reason why I wear sequins in the morning. You aren't going to miss me. I choose to be my authentic self at all times and not silence any part of me. If you're going to "look," I'm going to give you something to look at! ~@badassboz #TheLook #CannesLions2019

The challenge we have is how to change perspectives. How do we make sure that #TheLook is real enough so that if I'm Black, I recognize it and if I'm white, I will look at it and think about it. ~Marc Pritchard of @ProcterGamble. #CannesLions

The key ingredient for a transformative experience for the LGBTQ+ community is visibility. Recognizing that this is a person that you love. That doesn't happen the same with race, which requires time and proximity. ~@lpolgreen #CannesLions #TheLook

In partnership w/ @verizonmedia, #DripDrop is premiered, a VR experience that one can see here at @Cannes_Lions. The accompanying VR experiences are meant to also drive more inclusion behind the camera. More diverse people tell better representative stories.#CannesLions #TheLook

~@badassboz talks about Cancel Culture. Can we take negative situations and turn them around? Can we create a pipeline so that women and POC can get loans for franchises, because they're underrepresented? Can we look at what the executive ranks look like? #CannesLions #TheLook

As leaders in the industry, we must use these negative moments to push the conversation forward. We must take the crack and break it wide open. Cancel Culture is a thing, but we can figure out how to best serve the affected community afterward. ~@badassboz #CannesLions #TheLook

The experiences presented by P&G are deliberately designed to spark reflection, constructive conversation & action through an array of views. P&G and its partners are reimagining creativity by creating a more diverse world in-front of and behind the camera. #TheLook #CannesLions

Especially for those here at Cannes, we have the ability to go back to our offices and be "the one" to make change. We must take hold of our power. ~@badassboz

We are hoping people will think about their perspectives and change it. ~Marc Pritchard of P&G. #TheLook #CannesLions

You must be bold and authentic, and you must follow through with real action. It's about how we start a conversation, that is then followed by action. Don't just put up an ad and be done. ~@lpolgreen #TheLook #CannesLions #TalkAboutBias

We would like to live in a world that is equal & inclusive, but the truth is, it’s not equal or inclusive. The core reason is bias. And one of the main sources of that bias is the images and portrayals of people in all forms of media. ~Marc Pritchard of P&G. #TheLook #CannesLions

As the world’s largest advertiser, we have an obligation to go beyond delivering superior products –we have a responsibility to use our voice in advertising to be a force for good by addressing issues like bias – even if it means taking some heat. ~Marc Pritchard of P&G. #TheLook

Consumers increasingly want brands that share their values, and they expect brands to have a clear point of view on important social topics, even when they’re potentially controversial. To do this most effectively, we must have diverse teams. #TheLook #CannesLions #TalkAboutBias

~@ProcterGamble is curating the discussion online using the hashtag #TalkAboutBias. Conversation leads to understanding, understanding leads to empathy, empathy leads to positive action. They are strapping in for some heat, but WILL keep going. Stay engaged! #CannesLions #TheLook