Before you write a word of sales copy, consider the following...
[THREAD].
2. Go to swiped.co , search for ads that fall in the category of what you intend to advertise, read them, study them.
4. Note the things that would make you buy that product (benefits, experience, solution, promises)
5. On that distinct understanding, create a STRONG OFFER.
6. Embed a unique promise from your offer into the headline for your copy
7. Create more headlines, at least 17, narrow it down to 5, show it to 5 people, ask them which story interests them more
8. Start your sales message with a promise.
Eg: Dear Mr. Twitter,
"If you'd like to know a truly simple way to make money from your personal computer between August-November 2019, this message will be crucial to your prosperity.."
10. Offer a valuable solution, Prove that it's working now
12. Promise a discount, and a gift, on the condition that she acts before midnight
14. Tell her where the order button is, what color it is, tell her to click it NOW
15. Use your PS to remind her of all she stands to GAIN, and LOSE, if she hesitates
16b. Run your AD to a small number of prospects, send traffic to your sales page, use a pre-sell page if you have to....
Watch results.
If the response is good, you've hit a nerve.
Roll your sleeves and start taking care of business.
If not, send me a DM.