, 6 tweets, 2 min read Read on Twitter
God, I coudl talk about dumb sueprcar horseshit all day. They are FAR from my favorite cars, but the drama associated with them is unparalleled.

Do you know about the Purarri?
DJ Deadmau5 bought himself a Ferrari 458 Italia and had it custom-wrapped with a Nyan Cat theme, including custom badges and floormats.

It is very stupid. But it is his car, so. go for it, I guess.

The problems started when Ferrari noticed what he'd done.
When Deadmau5 put the car up for sale, he got a no-shit CEASE AND DESIST from Ferrari. THE COMPANY.

They considered the "rebrand" of the car damaging to their image. He had to unwrap it and replace the badges and floormats with factory standards.
Luxury brands like Ferrari pretty much know their image of distinguished exclusivity is their greatest asset, and they straight up KEEP AN EYE on prominent owners and C+D customization they consider beneath the dignity of the car.

Anyway, Deadmau5 sold his now-vanilla Italia, after a number of salty tweets directed at Ferrari.


He then replaced it.


Vid of the delivery of the finished Purracan, with Bonus Dig At Ferrari.
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