, 3 tweets, 2 min read Read on Twitter
If there was one group of people I would like to reach more with my writing it would be small business. Among the business people most in need of help would be food truck owners, who are engaged in a thin margin business with almost no barrier to entry. crosscut.com/2019/07/order-…
There is ~zero probability a food truck owner will read one of my books, my 25IQ blog, follow me on Twitter or listen to my yearly podcast interview out today. Reaching people at scale with advice on how to select and run a business is an unsolved problem. thehungrydogblog.com/2015/09/the-ec…
If there was one point I could magically convey:

"Businesses generating high economic returns will attract competitors willing to take a lesser, albeit still attractive return, which will drive aggregate industry returns to opportunity cost of capital.”
25iq.com/2017/03/10/you…
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