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Email flows for e-comm can super charge your customer retention...
And allow you to spend more $$ to acquire them
This is an area that any e-comm brand can improve…because picking this low hanging fruit is instant cash
A few tips on Klaviyo
Subject: [MUST READ THREAD]
And allow you to spend more $$ to acquire them
This is an area that any e-comm brand can improve…because picking this low hanging fruit is instant cash
A few tips on Klaviyo
Subject: [MUST READ THREAD]
DEMOGRAPHICS
Male and female customers have different needs…..so segment these 2 demographic profiles. (For some brands further segment by age)
In your brand welcome series take time to separate messaging for male and female. It will increase retention and revenue..
Male and female customers have different needs…..so segment these 2 demographic profiles. (For some brands further segment by age)
In your brand welcome series take time to separate messaging for male and female. It will increase retention and revenue..
VIEW PRODUCT FLOW
You need to implement this flow.
If a customer looks at a product & is not “sold enough” to add to cart….educate them about value they’re missing out on…then social proof it
Do not use an offer, I personally think it’s too early & you devalue yourself.
You need to implement this flow.
If a customer looks at a product & is not “sold enough” to add to cart….educate them about value they’re missing out on…then social proof it
Do not use an offer, I personally think it’s too early & you devalue yourself.
MISSPELLED SUBJECT LINES
You’re probably thinking “WTF”…hear me out. In A/B testing, intentionally misspell words.
Your open rate will typically skyrocket because it causes a pattern interrupt.
A/B test this in campaigns and in all flows.
You’re probably thinking “WTF”…hear me out. In A/B testing, intentionally misspell words.
Your open rate will typically skyrocket because it causes a pattern interrupt.
A/B test this in campaigns and in all flows.
REPLENISHMENT REMINDER
This drives CLTV
Simply put: Ask your customers in a creative way if it’s time for them to buy again
If you sell clothing you can sync this with drops, seasons, etc
Durable products this is even easier, because you know your product lifespan
This drives CLTV
Simply put: Ask your customers in a creative way if it’s time for them to buy again
If you sell clothing you can sync this with drops, seasons, etc
Durable products this is even easier, because you know your product lifespan
In my profile…you can get on my list.
I am going to go into detail in my next email on strategy to recover customers that are unengaged
Customers who have gone MIA for 90+ days….
Keep an eye out for this
I am going to go into detail in my next email on strategy to recover customers that are unengaged
Customers who have gone MIA for 90+ days….
Keep an eye out for this
