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I audited $10MM in AD SPEND during August
Facebook ads strategy is changing everyday
You would be SHOCKED at the setup of accounts spending 3MM per month
I have not seen ROAS like this since 2015
5 HUGE takeaways you can try
[A THREAD]
Facebook ads strategy is changing everyday
You would be SHOCKED at the setup of accounts spending 3MM per month
I have not seen ROAS like this since 2015
5 HUGE takeaways you can try
[A THREAD]
[Facebook AD'S Simplification]
3MM account only had 4 campaigns
1. CBO: Video top of funnel to 5 cold audiences
2. CBO: Web 60-180 --> tons of social proof
3. CBO: 30 video / Social / Web
4. Dynamic with offer: 1 Day VC, 14 Day ATC, 7 day social & 95% video engage 7 day
3MM account only had 4 campaigns
1. CBO: Video top of funnel to 5 cold audiences
2. CBO: Web 60-180 --> tons of social proof
3. CBO: 30 video / Social / Web
4. Dynamic with offer: 1 Day VC, 14 Day ATC, 7 day social & 95% video engage 7 day
[Reduce # of ad sets & ads in a CBO]
Common setup: CBO → 1 ad set —> 1 ad (cold traffic part of the funnel)
$10k/day spend on cold traffic & running to only 1 value LA audience with interest expansion
Creative was either single image, slideshow, or video (with social proof)
Common setup: CBO → 1 ad set —> 1 ad (cold traffic part of the funnel)
$10k/day spend on cold traffic & running to only 1 value LA audience with interest expansion
Creative was either single image, slideshow, or video (with social proof)
[Call to Actions]
Campaigns optimizing for conversion had ads with “Learn More” and “Get Offer” that consistently outperformed “Shop Now”
Learn More results were very skewed for female customers 30+ on fb news feed
Dynamic creative also better results w/ “LM” compared 2 “SH”
Campaigns optimizing for conversion had ads with “Learn More” and “Get Offer” that consistently outperformed “Shop Now”
Learn More results were very skewed for female customers 30+ on fb news feed
Dynamic creative also better results w/ “LM” compared 2 “SH”
[Trust Algorithms]
Small and large accounts were all running either lookalikes with interest expansion
or
No targeting, & just excluding customers, social engagement & web traffic to cold audiences
Almost all accounts were running auto placements and low cost bid strategy
Small and large accounts were all running either lookalikes with interest expansion
or
No targeting, & just excluding customers, social engagement & web traffic to cold audiences
Almost all accounts were running auto placements and low cost bid strategy
[Encouraging email subscription to cold traffic]
All big accounts had aggressive strategy to collect emails and offering an incentive to sign up
A few of the brands said over 40% of monthly revenue was attributed to email
Everyone was using 3-7 Klaviyo flows
All big accounts had aggressive strategy to collect emails and offering an incentive to sign up
A few of the brands said over 40% of monthly revenue was attributed to email
Everyone was using 3-7 Klaviyo flows
4x overall ROAS is something I haven't seen since 2015
One account is consistently getting this
In my next email I'm going to outline how you can implement their funnel
Make sure you’re on my list: bit.ly/SaintDici
One account is consistently getting this
In my next email I'm going to outline how you can implement their funnel
Make sure you’re on my list: bit.ly/SaintDici
