You are running your major operations on the busiest sector like Mumbai-Delhi or New York - Atlanta.
Timing is one of the most crucial things to sustain business.
Customers also prefer ontime departure and arrival so that they are not stuck sitting on one seat while waiting to reach the destination and getting on with work.
Now imagine you have a competitor lets say Amazon, who is suddenly adding more planes to the route, poaching your crew and pilots at higher pay, and charging lower to PAX
However, you see your weekly reports, and see your planes are now spending more time on ground and getting delayed on landing and take offs.
This goes on for 6 months...
You see that you have closed your gate right in time, and you are taxiing towards the runway, you have been given waiting of 3 before you can take off, you find out there is still time
Assuming you have solved the problem, you relax.
Now it is time for you to take off, however suddenly out of nowhere you see an Amazon plane going ahead of you and taking off
You find that customers including FF are unhappy due to such frequent delays and are giving negative reviews,
After a rough calculation, you calculate that this trip resulted in a loss due to all penalties by the operator and damages due to no mistake of yours.
Your losses are mounting up, cash flow negative
Your calculation says you wont be able to survive, you take this up in public, but public says "Hey, the operator is in a loss, he needs to charge you to survive"
And you and your airline are meant only for history books.
But do we have to wait till that day?
Until the government doesnt step in and makes P2B rules, a seller a day is going to shutdown in India.
Disclaimer : This is applicable to conduct of all platforms.