If you’ve ever wanted to start an Ecom Brand and you’re low on funds
you’d want to read this to the end and then take action
Starting a brand can be expensive and not budget friendly
Ready?
Let’s goooo
First action step
Research
carefully find out what your ideal audience looks like
what their disposable income is
and which emotions of theirs is tied to the problem
is it prestige/status?
are they running away from pain?
are they focused on family?
is it confidence?
once you’ve identified it
use Google trends tool to see the search volumes
Once you’ve concluded that
Go straight to AliBaba
Search for the product
let’s say an epilator for example is your intended product
Look for the best sellers on there with enough reviews and credibility
look for one with a sensible MOQ (minimum order quantity)
then ask for free samples
Still here eh?
Cool!!!
don’t act desperate
just tell em you’d want to be sure of the product quality before you buy and
that you actually do plan to buy
find a local photographer
take amazing pictures of the product
also create a dope video (aesthetically pleasing audio visuals)
now we’re halfway through
proceed to Instagram
so assuming it was epilator
you’d choose the following hashtags
-beauty
-makeup
-epilator
-skincare etc
Once you’ve done that
look for 5-10 active and engaged profiles
tell them you’re willing to send them a free product sample in exchange for a review on their page
more like a shoutout but it’s an agreement
once that’s sorted
Remember you already took amazing product photos eh?
With your brand name in bio
a cool CTA (call to action like get yours here 👇🏽)
then a link to your virtual store (could be Shopify or Funnels)
so now you have products setup
a page already
amazing pictures and
once they get the products
what they’d be saying is
their audience can pre-order for the products if they love the review
Remember (you don’t want this to look like a sponsored ad)
so product shouldn’t be too pricey
just a sweet spot between marginal cost of production and a lil bit of profit
when you’ve gotten 100-500 orders
which is possible if product is priced between $27-$47
This data will serve as your custom audience you can later retarget a LOOK ALIKE AUDIENCE from that
so you’ve made between $2700-$4700 at just 100 orders
then send an email to everyone who buys that
they get 50% off their next purchase if they post an amazing review on their page and tag your brand IG
so you now have extra social proof
if you found value in this
Tag others to learn
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Hope this helps get YOU on your FEET to start your own E-Commerce brand
As you can see this was straight to the point and no fluff content or bullshit