1/n Thread on corporate culture
2/n Zoom $ZM 
3/n Atlassian $TEAM
4/n Elastic $ESTC
5/n AppFolio $APPF
6/n Hubspot $HUBS
7/n Cloudflare $NET
8/n Everbridge $EVBG
9/n Lululemon is one of the few apparel companies who emphasize the importance of corporate culture in their annual report. Moreover, this is actually the third (!) sentence in 10-K $LULU
10/n Deckers Outdoor is another apparel/footwear company taking culture seriously $DECK
11/n And the last one in apparel category - Revolve $RVLV
12/n Starbucks $SBUX
13/n Etsy $ETSY: strong corporate culture helps to win the competition for top talent
14/n Shake Shack on culture $SHAK
