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🙌THE FOUNDER BRAG COMPENDIUM 🙌

A non-exhaustive list of brag phenotypes (humble or otherwise) that founders deploy on Twitter. Sometimes through instinct, other times through wit and cunning. Spread the word.

A Thread 🧵->
(1/x) The Humble Brag 🙌
A commonly occuring species of brag. Characterized by a light deception intended to mislead the reader into thinking that they're not actually patting themselves on the back. (But they are)

Eg.
(2/x) The Fumble Brag 😣
Technically a sub-species of the humble brag, the Fumble brag specifically employs "vulnerability by owning up to failure" (to varying degrees of effectiveness) as a misdirection tactic to hide the underlying brag.

Eg.
(3/x) The Team Brag 🤝
An indirect brag, a smart and ultimately harmless way to self circlejerk by sending accolades towards "the team". Overall a net positive brag for everyone involved!
Eg.
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(4/x) The Bag Brag 💰
A straight up Savage brag about how much fucking money you've made. Easy to hate, hard to refute. Get in your lane mate.

Eg.
(5/x) The Flag Brag 🗺️
Also known as the representation brag. At times used solo, but mostly as a power up in conjunction w/ other brags. Characterized by claiming an identity as a founder to reinforce their extra hard work required for the same result
Eg
(6/x) The Name Drop Brag 👀
Elegant if used effectively, a brag where the creator will mention a societally prized or coveted personal relationship with an individual or entity often as an afterthought or secondary to the actual brag subject

Eg.
(7/x) The Contrarian Brag 😏
Lol, screw your pathetic normie habits, we're successful and we don't do any of the shit that y'all think we should do.

Eg.
(8/x) The Resume Dive Brag 📋
A list of facts about the creator that exemplify their hustle and drive. Also luck, usually signed off with an appeal to the upcoming time period or a reflective statement.

Eg.
(9/x) The BRAG 🙌
A pure brag, surprisingly, this ancestral brag species is considered to be very acceptable as it foregoes all nuance or deception. Confidence and proof are key.

Eg.
(10/x) The Guru Brag 🧘🏽
This brag has transcended the self and focuses on spreading its teachings. Any accomplishments are implied, viscerally and deeply.

This brag is extra effective on white people if the creator is brown. (See Osho, Bikram et al)

Eg.
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