I often hear "ideas don't matter, it's all about execution". How course ideas (the quality of your decision making) do matter -- it's just that the *initial idea* only represents a tiny fraction of your product. A product is made of thousands of ideas aggregated over many years.
You could build 100 different products from the same initial ideas, and perhaps only 10 would be successful. The difference between them would still be the *ideas* that went into them! Just not the very first one.
This is highlighted by the fact that successful products are almost never "executions" of their initial idea. They evolved from that starting point, into a form that is often unrecognizable. Aggregating ideas over time = changing direction
So it's not your initial idea that matters, nor is it the execution of your initial idea.
It's all of your ideas. Your big ideas, small ideas, everyday ideas.
It's all of your ideas. Your big ideas, small ideas, everyday ideas.
