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For years you hunted people for profit. Getting people fired, bankrupting companies, ruining careers, anything for clicks.

So: if the penalty for just-a-joke is getting fired, what’s the penalty for just-the-flu?
“Everyone is fallible” certainly wasn’t the governing philosophy.

If there’s one silver lining to this disaster, all can see that corporate media operations are not self-correcting enterprises.

We need to build a new decentralized media, staffed by citizen journalists.
Principles of decentralized media

1) Build your own distribution to avoid distortion.

2) Every company a media company. After content marketing comes full-stack narrative.

3) Don’t casually give information to your competitors. And media corporations are your competitors.
4) You are an expert in something. You have a responsibility as a citizen to do citizen journalism, to share that with the world

5) The media should not be “guardians of democracy” nor “enemies of the people”. Neither guardian nor enemy, just the people. All citizen journalists.
The founding fathers’ concern over a standing military is that it was separate from the people. A praetorian class with special powers & temptation.

A standing media is similar.

The solution to both is citizen involvement. If you don’t do journalism, someone will do it to you.
By the way, the answer is NOT to found a typical new media company.

The reason is that Vice, Vox, BuzzFeed all found themselves pulled into the same culturally centralized Brooklyn media circle.

Different companies, same people, same social network.

Need to decentralize.
Rather than having one corporate journalist paid $100,000 per year, we want 100 citizen journalists earning $1000 per year for sharing their expertise.

Twitter was v1 and Substack is v2 of this. We’re moving towards individual citizen journalists, away from media corporations.
By the way, the Substack model incentivizes writers to differentiate rather than all repeat the same thing.

That’s good for original writers and bad for centralized narratives.

Individual monetization, distribution, reputation, content: that’s how we decentralize media.
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