In his masterclass about crafting an effective pitch deck @YourStoryCo’s #TechSparks2020, @P_Kemps highlights some aspects that seem trivial but are important, some that are easy to miss, and some that mustn’t be missed. A 🧵- 
1/ The title is as important as anything else in your deck. It should define your company in a single declarative sentence and can also be about your #mission & #vision.
2/ Tell a #story to explain your #purpose, tying your idea to a broader shift taking place in the world. Your company’s reason to be should be based on unique market/consumer insights driven by one or many of these changes 👇
3/ Do you really understand your #customers? What are their pain points, traits, personas, and what are they looking for? Displaying a deep understanding of customer needs in your #pitch is a must.
4/ Keep these in mind when talking about your #product-
-How are you building it?
-What is the underlying architecture?
-How is it unique & better than others?
-What are the value props of your product & how does it deliver value?
-Lastly, don’t just talk about it, show it.
-How are you building it?
-What is the underlying architecture?
-How is it unique & better than others?
-What are the value props of your product & how does it deliver value?
-Lastly, don’t just talk about it, show it.
5/Having #business model #moats is key. But, better to have one very deep moat than spreading yourself thin with many-
6/ Irrespective of the stage of your company, important to show traction and that doesn’t only mean #revenue. Can you show app store ratings, customer feedback/ growth/engagement/love & retention?
Tip: In the case of #retention, show the scale of growth, not just growth.
Tip: In the case of #retention, show the scale of growth, not just growth.
7/ Display your long term vision - what would you tell your 5 years-into-the-future-self, what would you be celebrating?
8/ Show that you’re addressing a large #market & have a deep understanding of your industry.
What are regulations like, what are the different layers and how do they interact with each other? What are the #challenges they pose & how will you tackle them & win in the market?
What are regulations like, what are the different layers and how do they interact with each other? What are the #challenges they pose & how will you tackle them & win in the market?
9/ Obsess over your customers but try to understand your competitors.
It is easy to dismiss #competition. Try to show how you are not just better, but different.
It is easy to dismiss #competition. Try to show how you are not just better, but different.
10/ On team-
-Not just #PMF. Product-founder fit is also important. Why are you as founders the right people to build this company?
-Share stories of how you got together to start up
-Display the ability to hire 2nd tier #leadership
-Not just #PMF. Product-founder fit is also important. Why are you as founders the right people to build this company?
-Share stories of how you got together to start up
-Display the ability to hire 2nd tier #leadership
11/ How to deliver a pitch if you only have a few mins? #ElevatorPitch
Talk about the market opportunity, customer pain point, unique way to solve it, early customer traction, #ARR. If you are in the pre-launch stage, talk about the team’s capabilities/ experience in the area.
Talk about the market opportunity, customer pain point, unique way to solve it, early customer traction, #ARR. If you are in the pre-launch stage, talk about the team’s capabilities/ experience in the area.
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