tcules Profile picture
14 Jul, 9 tweets, 3 min read
7 principles for effective #design

(A short thread)
1. Emphasis

Give emphasis in descending order from the most to the least important piece of information you’re trying to present.
2. Balance and Alignment

Every element has a weight that comes from its colour, size or texture.

Creating balanced, asymmetrical designs is a great way to bring visual interest and movement.
3. Contrast

Contrast is what makes your design "pop" and memorable.

Using significantly different colours for background and elements, paired with one or two strong typefaces is a great way to create contrast.
4. Repetition

Repetition unifies and strengthens a #design.

An out of place font might look like an error, but repeat it 2-3 times and you’ve got a motif.

If you look at it, #brand identity is basically repetition.
5. Proportion

Proportion refers to the relationship between two or more elements in a design.

If you follow alignment, balance, and contrast, the proportion will emerge naturally.

Approaching your design in parts, instead of a whole, helps create proportionate designs
6. Movement

Once you’ve set the visual hierarchy, the principle that follows is movement.

It refers to controlling the design elements so that the user’s eye automatically moves to the next relevant piece of information.
7. White Space

White space refers to space where you don’t add any elements.

It helps you create a hierarchy and organize your #design better.

Simply keeping white space can elevate your design from mediocre to successful.
We hope this has been helpful for you!

Don't forget to like and retweet the first tweet if it has.

For more content related to #ux, #ui and #design, don’t forget to follow us at @tculesIT

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More from @tculesIT

21 Jul
How to improve the mobile input experience of your digital product - A thread

Data input on mobile and desktop is substantially different.

Therefore, applying the same principles will lead to a catastrophic failure.

This is how we improve mobile user input experience:
1. Minimize data requirement

It is a lot more comfortable to input data on a desktop than on mobile.

Thus, the best thing you can do for improving the mobile input experience, is minimizing the amount of data required.
2. Defaults over custom input

If you know that 80% of your customers are from the US, 15% from the UK and 5% from the rest of the world, it makes sense that the US and UK be the default/top options when it comes to selecting a location.
Read 7 tweets
20 Jul
How to create effective user personas - A thread

User personas are key to #UX.

They help you answer one of the most important questions in #design - “Who are we designing for?”

Here’s how to start creating user personas that will help you make relatable designs:
1. Collate all existent information

The first step is to start collecting everything you know about your users in one place - it might be in a spreadsheet, a doc file, a whiteboard, an affinity diagram - whatever suits you best.
2. Research and listen

Find your way to directly interact with the users of the software.

If time and the budget do not allow then at least track the Internet footprints of the target audience and listen to what they say.
Read 7 tweets
19 Jul
Information Architecture & SEO - An unlikely pair

If you look at it, Information Architecture (#IA) and SEO are not very different.

They’re both about matching user journeys and helping them achieve a goal.

Here’s how you can improve them for better site usability
1. Rely on site analytics and user personas

You can use user personas to map your site IA around it and rely upon on-site analytics to validate your decision.
2. Keep your site KPIs in mind

Figure out what people want to do on the site and what they actually do.

Study their journey and map IA around that.
Read 5 tweets
16 Jul
The rewards of investing in #UX - A thread

If your business has a digital product - website or app - and you still haven’t invested in UX, you are missing out on a lot of opportunities.

Read on to find out why investing in UX has a high ROI for your business.
1. Reduce cost down the line

With any new digital product, ⅓ of bugs identified are actual problems; most others are simply usability issues.

These issues can be avoided by relying on #UX tools like #prototyping and #usability testing.
2. Increase conversions

Humans are impatient.

Those complex websites with intricate structures are actually driving your users away.

Designing a simple website/app with an easy-to-navigate IA and
site structure can actually enhance #userexperience and increase conversions.
Read 6 tweets

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