1/๐งต
::: Writing about covered topics :::
::: Promoting older Content :::
I'll caveat these.
1) Only if you are adding something additional and valuable
2) Put dates on it, and reference the date when sharing
Via @AndyDavies
#SEO #DigitalMarketing #ContentCreation
::: Writing about covered topics :::
::: Promoting older Content :::
I'll caveat these.
1) Only if you are adding something additional and valuable
2) Put dates on it, and reference the date when sharing
Via @AndyDavies
#SEO #DigitalMarketing #ContentCreation
https://twitter.com/WalterStephanie/status/1419248628275761157
2/*
: Writing about covered topics :
Chances are, you've clicked on a link to a piece ... and been disappointed.
It's either nigh identical to 1+ other pieces you've read,
or it's just fluff wrapping keywords.
Do Not produce that sort of content.
>>>
: Writing about covered topics :
Chances are, you've clicked on a link to a piece ... and been disappointed.
It's either nigh identical to 1+ other pieces you've read,
or it's just fluff wrapping keywords.
Do Not produce that sort of content.
>>>
3/*
If the topic is already covered, you need to make yours "better".
Add more recent information/data.
Add insights from experience.
Take a different perspective.
Cover aspects the rest miss, or go deeper than they do.
Do Not just paraphrase/spin!
>>>
If the topic is already covered, you need to make yours "better".
Add more recent information/data.
Add insights from experience.
Take a different perspective.
Cover aspects the rest miss, or go deeper than they do.
Do Not just paraphrase/spin!
>>>
4/*
: Promoting older Content :
Another one you've likely encountered is spending the time to read/watch/listen to something ... and after a few minutes, realising that it's old of date/no longer relevant.
Make sure your content clearly contains an informative date!
>>>
: Promoting older Content :
Another one you've likely encountered is spending the time to read/watch/listen to something ... and after a few minutes, realising that it's old of date/no longer relevant.
Make sure your content clearly contains an informative date!
>>>
5/*
That means at least a "Published" or "Created" date.
If you've updated it, include a "Last Edited" or "Last Updated" date as well.
When you promote it - Please mention it's an older piece (ideally with a date, or a length of time).
Avoid irritating people.
>>>
That means at least a "Published" or "Created" date.
If you've updated it, include a "Last Edited" or "Last Updated" date as well.
When you promote it - Please mention it's an older piece (ideally with a date, or a length of time).
Avoid irritating people.
>>>
6/*
And you can use both of these to your advantage!
Lead the visitor in with a mention of what makes yours unique/better.
Let (prospective) readers clearly see how current/relevant something is with dates ... maybe even a little declaration of how it's relevant (still).
And you can use both of these to your advantage!
Lead the visitor in with a mention of what makes yours unique/better.
Let (prospective) readers clearly see how current/relevant something is with dates ... maybe even a little declaration of how it's relevant (still).
7/*
And it's not just Users you need to consider.
Google does not want to fill it's index with duplicates or nigh-identical pages.
If you are going to create content that is somewhat lacking in originality, or that fails to provide additional value,
consider NoIndexing it.
>>>
And it's not just Users you need to consider.
Google does not want to fill it's index with duplicates or nigh-identical pages.
If you are going to create content that is somewhat lacking in originality, or that fails to provide additional value,
consider NoIndexing it.
>>>
8/*
I know,. that means you don't get any SE benefit (and chances are that any links on that page won't pass value etc.),
but in some cases, it makes sense to have content for Users and not for Bots.
Your visitors may benefit from the info, but you avoid looking shallow to G.
I know,. that means you don't get any SE benefit (and chances are that any links on that page won't pass value etc.),
but in some cases, it makes sense to have content for Users and not for Bots.
Your visitors may benefit from the info, but you avoid looking shallow to G.
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