1/๐Ÿงต
::: Writing about covered topics :::
::: Promoting older Content :::

I'll caveat these.
1) Only if you are adding something additional and valuable
2) Put dates on it, and reference the date when sharing

Via @AndyDavies
#SEO #DigitalMarketing #ContentCreation
2/*

: Writing about covered topics :
Chances are, you've clicked on a link to a piece ... and been disappointed.
It's either nigh identical to 1+ other pieces you've read,
or it's just fluff wrapping keywords.

Do Not produce that sort of content.

>>>
3/*

If the topic is already covered, you need to make yours "better".
Add more recent information/data.
Add insights from experience.
Take a different perspective.
Cover aspects the rest miss, or go deeper than they do.

Do Not just paraphrase/spin!

>>>
4/*

: Promoting older Content :
Another one you've likely encountered is spending the time to read/watch/listen to something ... and after a few minutes, realising that it's old of date/no longer relevant.

Make sure your content clearly contains an informative date!

>>>
5/*

That means at least a "Published" or "Created" date.
If you've updated it, include a "Last Edited" or "Last Updated" date as well.

When you promote it - Please mention it's an older piece (ideally with a date, or a length of time).

Avoid irritating people.

>>>
6/*

And you can use both of these to your advantage!

Lead the visitor in with a mention of what makes yours unique/better.

Let (prospective) readers clearly see how current/relevant something is with dates ... maybe even a little declaration of how it's relevant (still).
7/*

And it's not just Users you need to consider.
Google does not want to fill it's index with duplicates or nigh-identical pages.

If you are going to create content that is somewhat lacking in originality, or that fails to provide additional value,
consider NoIndexing it.

>>>
8/*

I know,. that means you don't get any SE benefit (and chances are that any links on that page won't pass value etc.),
but in some cases, it makes sense to have content for Users and not for Bots.

Your visitors may benefit from the info, but you avoid looking shallow to G.

โ€ข โ€ข โ€ข

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More from @darth_na

23 Jul
1/๐Ÿงต
::: Prioritising SEO :::

I see this topic appear every so often ... and notice that people tend to look at mainly 3 things:

1) Some form of "value"
2) Some form of "ease" or "difficulty"
3) Some form of "cost"

But there is So Much More to look at!

>>>

#SEO #Prioritising Image : Word-cloud - a numb...
2/*

The first thing most people miss (and I do mean Most!), is ...
GOALS.

Yes, you are doing SEO - but:
* SEO is not a goal
* Ranking is not a goal
* Traffic is not a goal (unless you are ad-rev based)

Money, Opportunity and Visibility are Goals.
SEO is just a method!

>>>
3/*

So the first thing you should be "scoring" your priorities by is the Goal they will be contributing to.
In most cases, that's going to be Money (Rev., Profit, via Traffic, via Rankings, via Keywords etc.)

But SEO can be for other goals too!

>>>
Read 13 tweets
30 Jun
.
::: Oh goody, another mass observational study :::

(And no, it's not via @MarkPreston1969 - he was just the first person I saw sharing it :D)

So ... read the Quick Summary (9 points) ...
... then come tell me what your immediate reaction/thoughts are :D

#SEO
>>>

Read it yet?

If no, go back to 1 and go read it

If yes, either start commenting, or proceed to 3 and read on
:D

backlinko.com/evergreen-contโ€ฆ
Okay, I didn't even get to the list of 9 summarised points before I started itching.

It looks like the definition of "evergreen content" is based on it's ranking/traffic consistency,
not it's relevance/topical durability.
(Not the same things).

>>>
Read 13 tweets
11 Jun
@aleyda @remotersnet * Schedule multiple meetings each and every day.
* Failing to have a a proper comms system in place.
* Not ensuring everyone has the right comms software/apps
* Not ensuring people know how to use the software/apps
* Failing to realise not everyone has access to good internet
@aleyda @remotersnet * Making last minute schedule changes and failing t notify properly
* Not making use of established collaborative tools
* Trying to work/make things the same as Real Life/In Person
* Treating comms as unidirectional, (a talk vs a meeting)
* Not considering the home environment
@aleyda @remotersnet * Assuming no travel means people will start earlier and finish later
* People failing to separate/juggle home/work
* Family not comprehending the shift
* Failing to ensure people are able to access the work-network externally
* Not providing adequate (or any) training
Read 5 tweets
14 May
๐—ฃ๐—ผ๐˜€๐—ถ๐˜๐—ถ๐—ผ๐—ป๐—ถ๐—ป๐—ด & ๐—ฃ๐—ฟ๐—ผ๐—บ๐—ผ๐˜๐—ถ๐—ผ๐—ป!

I still get irritated when people push the concept of
"๐˜ซ๐˜ถ๐˜ด๐˜ต ๐˜ค๐˜ณ๐˜ฆ๐˜ข๐˜ต๐˜ฆ ๐˜จ๐˜ณ๐˜ฆ๐˜ข๐˜ต ๐˜ค๐˜ฐ๐˜ฏ๐˜ต๐˜ฆ๐˜ฏ๐˜ต"

It has the same flaws as
"๐˜ซ๐˜ถ๐˜ด๐˜ต ๐˜ฑ๐˜ณ๐˜ฐ๐˜ฅ๐˜ถ๐˜ค๐˜ฆ ๐˜ข ๐˜จ๐˜ณ๐˜ฆ๐˜ข๐˜ต ๐˜ฑ๐˜ณ๐˜ฐ๐˜ฅ๐˜ถ๐˜ค๐˜ต"

If it were that simple, there'd be no marketing Positioning & Promotion  Ge...
You can often see it with "successful" businesses, entrepreneurs and start-ups etc.

It's the networking, the promotion, how they pitch it and who they pitch it to that makes the difference.

Having something worthwhile just makes it easier (in some cases).
But you can have the
best product in the world,
or
the best article ever written,
or
the best bit of artwork created...

... if you don't get it in front of the right people,
at the right time, with the right message,
it's going to take a lot more effort to be a success.
Read 4 tweets
12 May
/1

๐—–๐—ผ๐—บ๐—ฝ๐—น๐—ฒ๐˜๐—ฒ "๐˜๐—ฒ๐—ฟ๐—บ" ๐—ฐ๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐—ฎ๐—ด๐—ฒ - ๐—ฒ๐—น๐˜€๐—ฒ ๐˜†๐—ผ๐˜‚ ๐—น๐—ฒ๐—ฎ๐—ธ!

It's not "head term" or "long tail".
It's both.

And it's not just "head", "mid" or "tail" terms,
but applicable/relevant intent/stages too!

>>>

#SEO
/2

To begin with, you are unlikely to rank for shorter terms - so you have to go with long-tail.

Produce content for each stage & collection of terms per stage. This not only increases the number of terms you are likely to rank for, but naturally means lower competition.

>>>
/3

Over time, your site gains "weight", and it is easier to rank for shorter terms.
But you still produce content for each stage, and you still target longer queries.

Just be mindful of "term value".
Longtail may be "easier", but typically has small audiences.

>>>
Read 8 tweets
15 Feb
๐—š๐—ผ๐—ผ๐—ด๐—น๐—ฒ'๐˜€ ๐—–๐—ผ๐—ฟ๐—ฒ ๐—ช๐—ฒ๐—ฏ ๐—ฉ๐—ถ๐˜๐—ฎ๐—น๐˜€ ... ๐—ช๐—ง๐—™!

Please, take a moment to look at the %'s as G see's their value/influence.

Notice that CLS (jump) is only 5%.
Where as LCP is 25%.

googlechrome.github.io/lighthouse/scoโ€ฆ

via
@dsottimano

#SEO #CWV

READ MORE >>> Display of Google Lighthouse for measuring Metrics that infl
LCP (Largest Contentful Paint) includes Background Images.

That means if your web design includes a GB Img (not an image for content!), then it impacts the LCP, and thus your CWV score.

Worse - the potential negative of that is far greater than Cumulative Layout Shift (CLS)
People wonder why I give G a hard time, and why I doubt their judgement in regards to metrics and figures.

THIS is a shining example of Why!

Why the hell should the usage of a background image negatively impact your performance score?
Read 9 tweets

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