Release #digital products under #company's #brand / #website or create an individual brand for that #product?
What do you choose and why?
What do you choose and why?
1/ #Company #Brand vs. Individual Brand
Large corporations tend to experience the most advantages as multiple brands work together to generate multiple revenue streams.
Small businesses may not have the capital available to start multiple brands.
Large corporations tend to experience the most advantages as multiple brands work together to generate multiple revenue streams.
Small businesses may not have the capital available to start multiple brands.
2/ When the individual #brand structure is better? One of these should apply for products or services:
- serve different #audiences
- have separate #visions and #purposes
- each is strong enough to stand on its own without the endorsement of the parent #brand
- serve different #audiences
- have separate #visions and #purposes
- each is strong enough to stand on its own without the endorsement of the parent #brand
3/ A good example is #google which use the brand house: #GooglePlay, #GoogleDrive, etc. But with the time it starts to move the #products under #individualbrand for cars or others. They created #alphabet to remove the confusion with the brand.
4/ There are many reasons why having two websites is not a great:
- hard to maintain two #websites.
- costs more to manage two websites.
- #SEO for two websites is more expensive and takes more time.
- Duplicate content can hurt your #ranking.
- hard to maintain two #websites.
- costs more to manage two websites.
- #SEO for two websites is more expensive and takes more time.
- Duplicate content can hurt your #ranking.
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