1/ #NFTs are showing the power of an idea and movement among a group of people with a similar ideology or passion. And #NFTs becoming a symbol by which these groups identify themselves in the digital world
2/ It may be hard to see the value here but imagine being buying digital memorabilia of your favorite sports team vs a team you have never heard of. I doubt you would be as price sensitive for something that you identify with.
3/ And these #NFT communities are lively! Most notably is the @BoredApeYC. They have a roadmap and currently the floor price is ~39 ETH minimum (~$120k). To be a part of this, you need to own a Bored Ape NFT