I was asked recently to provide some examples of health and fitness marketing that makes false claims and/or exploits human biases. I came up with a billion examples. Here are just 6:

#science #skepticism #criticalthinking #exercise #health
1/6. All-natural #wheyprotein. It exploits the irrational cognitive bias towards natural products.
2/6. L-carnitine sold for decades as a ‘fat burner’ despite research which failed to show consistent and reliable outcomes.
3/6. An advert for ‘chemical-free makeup’ – a product which shouldn’t exist given that NOTHING is free from #chemicals.

4/6. Selling a respiratory training device on the premise it can protect against COVID-19. A dangerous and nonsensical claim.
5/6. The striking use of a ‘before and after' image to market a weight loss pill. This taps into the primal, decision-making centers of the brain that are easily mislead by emotive arguments. They also state “as seen on TV” – a blatant appeal to popularity.
6/6. Famous athletes being paid to endorse training products – another fallacious appeal to authority. This time, Chris Froome selling a nasal dilator:
Exaggerated claims and bad science make a mockery of the industry. It affects the work of exercise scientists and professionals, and has profound implications for population health.

If we don't oppose it, who will?

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More from @NBTiller

Oct 12, 2021
The official #Olympics website endorsing #cryotherapy as an effective form of post-exercise recovery. Despite the fact the literature is very unimpressive, littered with low-quality studies, and tiny effects. #IOC

#science #pseuodscience #sport #exercise

A Cochrane review says it concisely: ImageImage
Even the FDA are ahead of the game on this one, which is rare: fda.gov/consumers/cons… Image
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