#UnpopularOpinion: Some product teams like to prioritize their budgets for the solution rather than researching more into the problem. However without proper UX research, any solutions will be incomplete.

Let us talk about some ways to master "UX Research On Budget" in 3 steps!
Step 1 - List out assumptions and confirm them!

Whatever assumptions you may have about the users, list them out. Your assumptions may not be necessarily true, but it is safer to write them down on paper and get a better understanding of your assumptions of the user.
#koruux #ux
Step 2 - Make use of customer support data

Customer support teams have way more insights than you would imagine. They are the ones interacting with the users regularly and if this is documented, you have your raw user data ready to analyze.
#koruux #ux #Customer
Step 3 - Create focus groups

Focus groups will allow you to get the same insights as from user interviews but will save you a lot of time as these interviews can be conducted in groups.
#koruux #ux #budget
This user data shapes your project in the initial stages and saves a lot of cost and effort in the later stages. You can read more about doing user research on a budget here: bit.ly/3aOY9cm

#userresearch #ux #koruux #budget #MONEY #mondaythoughts @threadreaderapp

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More from @koru_ux

20 Oct
#HadToBeSaid - Any UX practitioner knows getting stakeholder backing for UX research can be a baffling task. Most UXers surely struggle to find patronage for research sprints, despite its rather apparent benefits. Let’s talk about getting stakeholders buyin for UX research.
It is crucial to speak the stakeholders’ language. When you present a solution that is user-focused, there is a strong possibility that it won’t resonate with stakeholders. But replacing that with a solution that fixes specific business woes is bound to get their attention.
Instead of saying, “The cognitive load is too high at the moment. A heuristic evaluation can give us better insights” or “Flat design elements definitely make a difference!”

It helps to say

“These 2 UX changes will help us reach this quarter’s projections with time to spare.”
Read 5 tweets
19 Oct
#ThreadAlert: Oftentimes, designers grapple with the question, how does the customer actually use this product? To do so, first designers need to learn “How to Use Journey Mapping for the Project?”

Let's quickly get through the entire journey mapping process!
#koruux #uxdesign
The user journey map is an overview of the key touchpoints and interactions. It describes the user’s motivation, feelings, emotions, and goals stage-by-stage.

Here are the key components for Journey Mapping 👇
#ux #uxdesign #userexperience
1. Persona

User personas are created to ensure that the final design fulfills the needs of actual users, solves their problems, and becomes a delight for them to use.
#ux #uxdesign #persona
Read 8 tweets
11 Oct
Thread Alert🧵- How to Manage Remote UX Design Reviews👇👇

#koruux #uxdesign #ux #uxtips #reviews #mondaythoughts
1) Remote work is now thriving, as rightly said, a far cry from what it used to be a year ago. Having worked with several teams, product owners, and managers, we have managed to glean numerous ways to navigate the choppy waters that can be a remote UX design review.
#ux #uxtips
2) Tip 1 - Pick the right tools!

Seek out tools that allow real-time commenting, can record sessions for later references, and are accessible through a web browser. While Figma & Slack work well in terms of gathering feedback right in the tool itself.
#ux #uxtips
Read 7 tweets
8 Oct
Rome wasn’t built in a day, and neither is customer engagement. It takes focused efforts to build a lasting relationship with consumers. Spending on enhancing your user experience isn’t an expense, it’s an investment.

#koruux #ux #userexperience #UXdesign
@uxdesign_com @UXTweets Image
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Read 5 tweets

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