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How to Use Features vs Benefits to Generate More Sales

#Thread

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Product descriptions will make or break whether or not a customer wants to buy from you.

It’s very common for businesses to write boring and generic descriptions without realizing their importance.
2<
This results in missing out on #sales

But, if you take your time to write powerful product descriptions, you can look forward to a better #Conversion rate
3<
What are #product features?
Product features are factual pieces of information about what you sell. Think sizing, color, fabric, or dimensions.

These are the details that make up a #product, and sure, they have to be stated.
Read 10 tweets
#PaidPidis are trolling @nsitharaman for her statement on #OlaUber being responsible for #autosectorslowdown

That was just 1 reason she gave, not the only one

As mother is 2 #Millennials, I agree with her - consumer tastes are changing

#SayItLikeNirmalaTai
#BoycottMillennials
Today #Millennials prefer to take an AC #OlaUber instead of-

- buying car

- paying EMIs

- legalities- insurances, papers, etc

- buying parking space (which in Mumbai is costlier than price of car)

- finding parking space in busy streets or paying steep parking charges
Many #Millennials aren’t in love with the idea of #buyingHouse either

Today, the concept of #LifelongJob has gone out of the window & people are on the #move in the #job market

Hence #renting & changing homes make more sense than investing in a house, a very #illiquid asset
Read 12 tweets
It’s #Monday, I’m boozing it up at a 4 seat bar, the #barkeep is a long pourer, and I’m all fucking set if I get something stuck between my teeth.👇🙃 #RandomThoughts #drinking #OutAndAbout
Shooting the shit with a friend, she’s proud to be doing well with her plants - unusual for her.

The key was a #video explaining the benefits of pruning.

She needs REASONS. She got them.

Apparently, pruning in a particular manner stimulates growth hormones.
#RandomThoughts
Of course, this led to me initiating a discussion about the #movie I just watched on Hulu, called “The German Doctor.”

The main character was Josef Mengele. #ThisHappened

People, this is why I’m known in my circles as “The Black Hole Of Conversation.” SMTH
#RandomThoughts
Read 239 tweets
A #data informed look at how the #human experience of #lawyering has changed over time.

Just as #clients need better #value propositions, #law firms need better business models. Meaningful #legal #transformation will occur where the two intersect.

legalevolution.org/2019/02/pay-ho…
H/T to @augierakow @robsaccone for the post #inspirelegal 🤓 email chain that #inspired this tweetable.

(Bc I’m a tweetable factory. 🤷🏻‍♀️)
Another reaction to this @wihender post: we NEED to deal with #automation anxiety in #legal.

Legacy models of law practice aren’t built for the pace of #business and volume of #information of the #digital age.

More #hours from more #lawyers can’t be the default answer.
Read 12 tweets
Let's discuss this thread in this week's #GEMChats for #entrepreneurs. What are some common mistakes that #startups, especially #fashion startups make that makes them less viable?
Let's breakdown the mistakes into sections of a business. These sections can take form within the Operational, Connectivity and Knowledge aspect of the #startup business. #entrepreneurship #womenentrepreneur

So let's discuss this. Feel free to mention us and let's talk!
Firstly, Knowledge.

Studies have found that 3 out of 4 #startups fail. Wall Street Journal (@WSJ) reported that fashion is one of the most difficult industries.

The lack of knowledge prior to starting and while running a #fashion startup can be a costly mistake.
Read 13 tweets
Dear #ISP and #internet & #tech companies.

Now that the #netneutrality vote has happened, here are my rules as a #consumer and #Customer that I will use to decide who gets my dollar bills.

(thread)
1>$ I will be subscribing to the services and providers who voluntarily maintain the closest model of #netneutrality.

If @Comcast starts charging for prioritized services, I will not only opt for the cheapest and most basic plan possible...
2>$ ...I will move to any other #ISP that maintains fair and open access. I will move to a new neighborhood if I must.

I can go back to cellular or satellite internet, or 1995-style #dialup if it means supporting fair and open access providers. 96kb #ISDN? I'm lovin it.
Read 16 tweets

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