One of the fastest-growing pharma companies in India, #Mankind was actually born due to the rift in the family.
After splitting with one of his brothers, Ramesh Juneja started Mankind with a mere capital of Rs 50 lakh and generated 600% #ROI in the very first year! 💹
(2/8)
Being a relatively late entrant, #Mankind adopted an unconventional strategy to gain success in the business -
While most of the players targeted tier 1 cities and export opportunities, Ramesh decided to tap rural areas with affordable #medicine 💊
(3/8)
In the early years, #Mankind bought generic drugs from contract manufacturers and sold them under its brand name at a significant discount.
Later, it started producing its own drugs and stepped into the #OTCMarkets with brands like Manforce, Unwanted 72 and Prega News.
(4/8)
The low-cost offering gave #Mankind a reputation among #doctors as that helps poor patients.
But, there were some fundamental challenges. With many substitutes for a single drug and strong unions of retailers and distributors, scaling new brands was tough! 🧐
- He offered fat margins to the retailers & lucrative incentives to sales team
- Bold names & ad campaigns featuring sports stars, celebrities
- Selling their products in unconventional places like paan shops & nukkads
(6/8)
Even today, the company spends a sizable amount on ad campaigns.
Though this strategy has created a few leading OTC brands for #Mankind , as it is a niche product segment, the #OTC division constitutes only 10% of its sales.
(7/8)
In last few years, it has outpaced the industry growth & fetched a place in India’s top 10 Pharma companies with an annual turnover of Rs 5676 Cr in FY20.
(8/8)
Do you think with its strong OTC brands, Mankind can get premium valuation like GSK & Abbott? 🤔
(comment your views)
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(2/7)
Days before the attack, a surprisingly high number of ‘put’ options were purchased on United Airlines and American Airlines stocks (that were hijacked during 9/11).
*Put option: The prices would fall *Call option the prices would rise
(3/7)
On 6th & 7th September 2001, the Chicago exchange handled 4,744 put options for UAL stock compared with just 396 call options. The put-to-call ratio would normally be 1:1 but on that day, it was 12:1.
We all have wondered how DMART gives us such heavy discounts. Do you think Radhakishan Damani, the 4th richest man in India would do something unviable? How is DMART different from others?
This thread will clear all your doubts! (1/10) #financewithfinology#StockMarket#invest
DMART’s business model (2/10)
Operates on a B2C (Business to Consumer) model, where goods are directly sold from the manufacturers to the end-user. It is focused on high inventory turnover and chooses high demand products that are readily available at low-cost margins.
REVENUE MODEL (3/10)
SLOTTING FEES
A payment made by the manufacturer of goods to the superstore to keep its products on the shelf for sale. Also known as an entry fee for the products.
Indices have beaten the majority of the equity funds in the market. Due to this, it has been difficult for fund managers to justify their remunerations. But, this SEBI rule has changed everything for the managers! (1/8)
A thread 🧵👇 #financewithfinology#mutualfunds#Investment
SEBI's “SKIN IN THE GAME” RULE (2/8)
On April 28, SEBI issued a circular regulating fund manager compensation. The new rule makes it compulsory for top officials of mutual funds to invest 20% of their salaries in their own schemes.
IDEA BEHIND THE RULE (3/8)
One of the reasons is that some fund houses take excessive risks while chasing returns thereby jeopardizing the investors in the schemes. So this rule aligns fund managers to investors.