We hosted 8 @thisisourshotca Townhalls with 7 influential hosts & 30 leading national medical experts along with many partner townhalls.
Total of 4.2 Million impressions with 3.1 Million views on @Meta answering common questions & doing some quality myth busting.
3/ Power of the People
We were supported by the amazing Dr. @wick_22 as one of our leading ambassadors and true Canadian Icon @VancityReynolds to help launch & support the campaign.
Part of our mission was always to reduce barriers, meet people where they were at & we were able to support 130+ pop-up Vaccination Clinics nationally.
Specifically targeting lower income, refugee, ethnic, Indigenous and urban youth based communities.
5/ T-Shirts
We started this as a T-shirt campaign & witnessed it blossom into so much more.
We sold >65,000 shirts (in over 30 languages) & donated $111,000 to @KidsHelpPhone yesterday to help support mental health.
Big shoutout to @anumationart for your awesome contribution!
6/ Social Media
Some metrics for both @thisisourshotca & the Rewards for Change campaign are below.
This graph shows that children under 12 years‐old are
generally at lower risk of infection than other age groups, even after returning to school in September.
Lower # of cases among fully vax individuals compared to unvaxxed across all age groups & time.
3/ Clusters & Schools
2975 exposure notifications, in 830 schools.
45% of schools had one (until Nov 13)
382 clusters (>2 cases w/in 14 days) in 217 schools.
Clusters identified in 12% of schools, so 88% of schools have had NO transmission events.
Median cluster size is 3 cases.
“The lifestyle they have chosen is a defence mechanism to the trauma they experienced” as a reflection to residential school survivors.
3/ Pitfalls
One of the most enlightening pearls were pitfalls people who have seemingly good intentions may encounter while doing Anti-Racism Work and promoting Indigenous Cultural Safety & Humility
This was presented by @LenPierre2 - an Indigenous Cultural Safety Consultant
1/ Wishing everyone who celebrates a Happy Diwali & Bandi Chhor Divas.
To those who do not know the historical significance, I will briefly share what I have learned about it through the years.
As per @SikhRI, Bandi Chhor Divas represents "Emancipation Day"
2/ Sikh Gurus
Sikhi is guided by the teachings of 11 Gurus (leaders who guide us from darkness to light) from Guru Nanak Sahib to the Guru Granth Sahib (our scriptures in homes/Gurduaras).
Guru Hargobind Sahib was our 6th Guru; Bandi Chhor Divas remembers his imprisonment.
3/ What Happened?
Guru Sahib was imprisoned by Emperor Jahangir at the Gwalior Fort for months-years (uncertain how long exactly)
Alongside Guruji, were 52 imprisoned political prisoners, the Hindu Rajahs (Kings/Princes)