1/ Grassroots Canadian Impact
Been feeling a bit demoralized lately (as my tweets likely indicate).
This beacon of light is rejuvenating.
Here's a summary of our massively successful @ThisisOursShotCA campaign that has helped us be #TogetherAgain
Thank you.
#COVID19
#cdnpoli
Been feeling a bit demoralized lately (as my tweets likely indicate).
This beacon of light is rejuvenating.
Here's a summary of our massively successful @ThisisOursShotCA campaign that has helped us be #TogetherAgain
Thank you.
#COVID19
#cdnpoli
2/ Townhalls
We hosted 8 @thisisourshotca Townhalls with 7 influential hosts & 30 leading national medical experts along with many partner townhalls.
Total of 4.2 Million impressions with 3.1 Million views on @Meta answering common questions & doing some quality myth busting.
We hosted 8 @thisisourshotca Townhalls with 7 influential hosts & 30 leading national medical experts along with many partner townhalls.
Total of 4.2 Million impressions with 3.1 Million views on @Meta answering common questions & doing some quality myth busting.
3/ Power of the People
We were supported by the amazing Dr. @wick_22 as one of our leading ambassadors and true Canadian Icon @VancityReynolds to help launch & support the campaign.
Along w/ other amazing Canadians such as @SarahMcLachlan @MichaelBuble @Cmdr_Hadfield & more
We were supported by the amazing Dr. @wick_22 as one of our leading ambassadors and true Canadian Icon @VancityReynolds to help launch & support the campaign.
Along w/ other amazing Canadians such as @SarahMcLachlan @MichaelBuble @Cmdr_Hadfield & more
4/ Reducing Barriers
Part of our mission was always to reduce barriers, meet people where they were at & we were able to support 130+ pop-up Vaccination Clinics nationally.
Specifically targeting lower income, refugee, ethnic, Indigenous and urban youth based communities.
Part of our mission was always to reduce barriers, meet people where they were at & we were able to support 130+ pop-up Vaccination Clinics nationally.
Specifically targeting lower income, refugee, ethnic, Indigenous and urban youth based communities.
5/ T-Shirts
We started this as a T-shirt campaign & witnessed it blossom into so much more.
We sold >65,000 shirts (in over 30 languages) & donated $111,000 to @KidsHelpPhone yesterday to help support mental health.
Big shoutout to @anumationart for your awesome contribution!
We started this as a T-shirt campaign & witnessed it blossom into so much more.
We sold >65,000 shirts (in over 30 languages) & donated $111,000 to @KidsHelpPhone yesterday to help support mental health.
Big shoutout to @anumationart for your awesome contribution!
6/ Social Media
Some metrics for both @thisisourshotca & the Rewards for Change campaign are below.
Impressions:
@Facebook: 122 Million
@YouTube: 31 Million
@Twitter: 8 Million
@TikTokCanada: 1.1 Million
Total reach close to 30 Million.
🤯🤯🤯
Some metrics for both @thisisourshotca & the Rewards for Change campaign are below.
Impressions:
@Facebook: 122 Million
@YouTube: 31 Million
@Twitter: 8 Million
@TikTokCanada: 1.1 Million
Total reach close to 30 Million.
🤯🤯🤯
7/ Social & Earned TV/Print Media
463 traditional media stories
>291 Million earned media impressions
1,686 earned social media stories
>15 Million earned social media impressions
All networks mainstream, ethnic, radio, TV.
We were there & consistently driven by facts.
463 traditional media stories
>291 Million earned media impressions
1,686 earned social media stories
>15 Million earned social media impressions
All networks mainstream, ethnic, radio, TV.
We were there & consistently driven by facts.
8/ Overall Impact
~30% of Canadians became more willing to take vaccines over the last 6 months.
2.3 Canadians influenced by the campaign
1/3 ranked vaccine confidence messaging/incentives as #1 reason they changed their minds.
90% of that change from @thisisourshotca
~30% of Canadians became more willing to take vaccines over the last 6 months.
2.3 Canadians influenced by the campaign
1/3 ranked vaccine confidence messaging/incentives as #1 reason they changed their minds.
90% of that change from @thisisourshotca
9/ We Saved Lives
Look at the amount of morbidity & mortality in under-vaccinated populations globally.
Our campaign was transformative & saved many Canadian lives.
An ambitious collaboration between grassroots medical activists, influencers, community leaders + corporations.
Look at the amount of morbidity & mortality in under-vaccinated populations globally.
Our campaign was transformative & saved many Canadian lives.
An ambitious collaboration between grassroots medical activists, influencers, community leaders + corporations.
10/ Thankful
All of us were brought together by our dedication to service, humanity & compassion.
Countless hours on Zoom, the phone, Whatsapp, discussing & understanding data.
All in between our clinical/personal responsibilities.
It took a village & we're forever grateful.
All of us were brought together by our dedication to service, humanity & compassion.
Countless hours on Zoom, the phone, Whatsapp, discussing & understanding data.
All in between our clinical/personal responsibilities.
It took a village & we're forever grateful.
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