Thread by @ceo_plus_ch

#CarMarketSwitzerland 2021:

Compared to pre-pandemic year 2019, entire market down by -14%. Only a few manufacturers could increase sales, #Tesla's the strongest with +37%. Ø hit of the players in the red was a whopping -29%, #Ssangyong the biggest victim with -95%.

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#CarMarketSwitzerland 2021:

Comparison of Q4 shows that market decelerated towards end of year: Q4/21 down -31% compared to Q4/19. Ø hit the manufacturers in the red had to suffer was -39%, e.g.
- Audi/BMW -30%
- Ford -50%
- Mazda/Subaru -63%
- Mercedes -35%
- VW -38%

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#CarMarketSwitzerland 2021:

In the 'battle' of the propulsion types, we could see 3 historic events in 2021:
- after May, #BEV's startet to leave #PHEV's behind for good
- in August, BEVs overtook the Diesels
- in December, BEVs overtook the plugless hybrids (#HEV)

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#CarMarketSwitzerland 2021:

Q4/21 breakup by type of propulsion: Fully electrics (#BEV) with nearly 20% market share. For the 1st quarter ever, #ICE cars (gas, diesel) fell below 50%.

YoY (Q4/20 -> Q4/21), BEVs nearly doubled MS, PHEVs stayed flat, HEVs to 23% from 17%.

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#CarMarketSwitzerland 2021:

In Dec.21, the fully electrics could steal even more market share: 23% #BEV. 1 in 3 cars sold was a hybrid (#PHEV or #HEV).

#Tesla's share of the BEV market amounted to 25% in Dec and 20% for the full year.

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#CarMarketSwitzerland 2021:

Chart of propulsion types from 2016 on showing decline of #ICE and dawn of the #ElectricCar. While it's soothing that hybrids (#PHEV, #HEV) didn't grow much in 2021, their large market share is proof that more education about #BEV's is needed.

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#CarMarketSwitzerland 2021:

For the 1st time ever, an #BEV is the leader of the most sold models ranking of a full year across the entire market: The #Tesla #Model3 was #1 in FY 2021, in Q4/21 and in Dec.21.

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#CarMarketSwitzerland 2021:

2 more #BEV's in the Top 15 in Q4/21: #Skoda #Enyaq & the #Tesla #ModelY. The TWO most sold cars where BEV - what a change! Incl the BEV variants of #Volvo XC40 & #Fiat #500e, the 5 BEVs in Top 15 took a market share of 33% of the Top 15.

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#CarMarketSwitzerland 2021:

In Dec.21, there were 6 #BEV's in the Top 12:
- #Tesla #Model3
- #Tesla #ModelY
- #Skoda #Enyaq
- #VW #eUP
- #Audi #Q4 etron
- #Volvo #XC40

The BEVs took 45% market share of the Top 15. Pure #ICE were down to 35%.

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#CarMarketSwitzerland 2021:

In the D segment (mid-size car), the #Tesla #Model3 crushes the competition: In the 2nd half of 2021, Model 3 sales were
- double #BMW 3 & 4 series COMBINED
- nearly six times #Mercedes C class
- nearly six times #Audi A4 & A5 COMBINED

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#CarMarketSwitzerland 2021:

In the 2nd half of 2021, #Tesla was the 9th strongest brand, with approx. the same sales as #Hyundai or #Renault, 1/2 of #Audi and 1/3 of #VW.

In Dec.21, Tesla moved forward to #6, coming close to #Mercedes, #Audi and #BMW.

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#CarMarketSwitzerland 2021:

Looking at the plug-in market (#BEV + #PHEV), #Tesla was by far the strongest brand in the 2nd half of 2021, with the successors at max. 64% relative market share. Tesla's absolute market share of all plug-ins at 14%.

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#CarMarketSwitzerland 2021:

#BEV market Q4: #Tesla's #Model3 & #ModelY both on the podium with 20% market share. #Skoda #Enyaq very popular, too.

#2 & #3 of Q4/20 (#Renault #Zoe & #VW #ID3) without Q4 (dealer?) boost in 2021, thus only at the end of the Top 10.

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#CarMarketSwitzerland 2021:

#Tesla is still the leading #BEV brand in 2021, with 21% share of the BEV market over the full year and 25% in December. #VW, #Skoda and #Audi overtook #Renault, the former #2.

In Dec, Tesla was ahead nearly double the runner-up (VW).

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#CarMarketSwitzerland 2021:

The last chart shows the cumulative number of fully electric cars (#BEV) sales of the 12 largest BEV brands from 2019 on. It illustrates the efforts these players bring in into the transition to #EMobility.

I wish you an electrifying 2021!

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