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Jul 1 5 tweets 3 min read
The countdown begins! Universal Analytics & all your precious data will cease to exist exactly one year from now.

If you haven't done so, switch to #GoogleAnalytics4 and enjoy the benefits of all the new features.

How? you might ask. 👇 (1/5)
We got you covered!

We offer a community-driven, FREE solution for #Shopify & #GA4 Integration: Shopify GA4 Kit.

Well, hello, open-source and DIY lovers. Meet the said kit: 👇 (2/5)
- GTM Setup & Adding data layers
- Importing the provided GTM container to your account
- Chaining GA4 on the container and activating GA4 e-commerce reports.

Prepare your copy-pasting fingers. We'll be coding 😉 👇 (3/5)
Shopify data layers come in two folds.

- Use the handy #Product data layer for product view events.
- The #purchase data layer will help you run GA4's e-commerce purchase and various #conversion events like Google Ads, Facebook Pixel, or Bing Ads.

Sounds familiar? 👇 (4/5)
Pre-built GTM container of dreams, conveniently in your inbox.Because if there isn't a tag for it, it didn't happen.

Did we mention it was beginner-friendly? We will hold your hand for 28 minutes straight with the video tutorial.

Start enjoying your GA4 integration & reports! Shopify GA4 Setup - Analyzify

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More from @analyzify

Mar 7
Let’s love Google Analytics 4 together 🤗

The latest updates, cool features and some tricks

🏠 New & intuitive homepage
🔌 New integrations (Display & Video 360, Optimize, GSC)
🔮 Predictive Audiences
✨ Personalized UI
📝 Attribution model choice

Details & more👇 (1/n)
Let's start with the new homepage. The more you use Analytics, the more personalized content you get on the new homepage.

You will probably enjoy the following new sections:
- Recently viewed
- Because you view frequently
- Insights

👇 (2/n) Google Analytics 4 New Homepage
Here are the recently added integrations to GA4:

- Display & Video 360
- Google Optimize
- Google Search Console

And BigQuery - Google Ads have already been for a while. Make sure to take advantage of all! 👇 (3/n) Google Analytics 4 Integrations
Read 8 tweets
Feb 8
A lot is going on behind the scenes of @googleanalytics 4, especially related to #audiences & #segments. You need to read this if you are running an #ecommerce store 🙌:
#GoogleAnalytics 4 is filled with features that could help you identify segments of users, which could help you refine your strategies and how you use your #marketing budget. Let's learn how to do it!👇🧵
You can create detailed audiences, like:
* Users who reached to your store from a #blogpost and watched a video but didn’t make a purchase🛒,
* Users who spent a minimum of 3 minutes on three different products pages but didn’t make a #purchase 🛍️,
Read 10 tweets
Jan 18
Do you think your attribution model is correct? It's essential to understand attribution models to choose the right #metrics and optimize accordingly.

Find out in just a few clicks!🏃🏃

#EmailMarketing #Shopify #digitalmarketing #socialmedia #ecommerce @googleanalytics
Attribution models allow you to see how many #conversions are driven by each touchpoint in your campaign, whether it's a #social post, #email, or #ad.
This information helps you optimize your #campaigns by adjusting budgets and schedules for #ads generating higher #ROI.
Read 6 tweets
Jan 13
Your #website gets traffic; it is wonderful. But do you know how you achieved and can continue to do it?

To improve your process and #maximize your success, you need to know to use the #data. 📈
#UTM (Urchin Tracking Module) is the perfect solution for digitally-driven businesses that need reliable information about their site traffic. 🙌

It allows you to measure your traffic #data specifically. But how?
First, you need to create your UTM links. You can read here how to do it. 👇
Read 6 tweets
Jan 11
Are you having trouble with creating #UTM links? You can use the ''Campaign URL Builder'' website. It is free and useful. 🙌

Let's check this out together in 5 minutes!…

For the "website URL" field, use the link of the page which you will track its performance.

The "campaign ID" field represents specific #ad campaigns.
Which platform provides you traffic and directs people to your link? It is your "campaign source."

For example, #Google, #Slack announcement, or partner's weekly newsletter. 🤜🤛
Read 9 tweets
Jan 7
🎉 Wow! Such great news from Google Analytics 4.

It is now possible to change the default Attribution Model (for all reports).

"Last Click" is not the only option anymore. The change will apply to both historical and future data.

What does it mean and what should you do? 👇 Google Analytics 4 - Attribution Model
The attribution model matters a lot. And "Last Click" is not ideal in most cases.

Data-Driven is recommended by Google. You need to go ahead and make this change by yourself.

All your reports (future & historic) will be affected immediately. It is flexible, you can keep +
changing it. You can set it through:

GA4 Property Settings > Attribution Settings (as seen on the GIF below)

What is the Attribution Model anyways? And why should you change it? (👇next tweet)
Read 7 tweets

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