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Oct 11 โ€ข 9 tweets โ€ข 3 min read
Shopify <> GA4 Integration - using Shopify Pixels ๐Ÿ˜ฒ ๐ŸŽŠ

๐Ÿ“– Open-source code block,
๐Ÿ”Ž Beginner-friendly, step-by-step tutorial
๐Ÿ›‘ No-app, no 3rd party
๐Ÿ›’ E-commerce tracking

You heard it right - weโ€™ve made it for you ๐Ÿช„ Set up Google Analytics 4 & learn Shopify Pixels. ๐Ÿงต๐Ÿ‘‡
Shopify launched yet another phenomenal feature: Shopify Pixels. We will be able to manage & execute pixels directly from Shopify Admin.

There is still no native GA4 integration - but we got you covered. E-commerce events (Add-to-cart, product view, purchase +more) included ๐Ÿ‘‡
It is only 3 simple steps!

Step 1:

Shopify Admin > Customer Events > Add Custom Pixel.

Name the pixel: Analyzify OS - GA4 v1.0. It'll make it easier to manage in the following phases. ๐Ÿ‘‡ Image
Step 2:

Copy the open-source code block from Analyzify's website. (link in bio)

- No 3rd party scripts
- Connects your Shopify store with GA4 ๐Ÿ‘‡ Image
Step 3:

Update GA4 ID with yours.

Use a new property to test out first. We DO NOT recommend using your existing GA4 property. Shopify Pixels are still quite new. And click SAVE & CONNECT ๐Ÿ‘‡ ImageImage
Hard to believe, but THIS IS IT! You should already be seeing the data on your GA4 property.

BUT! We aren't done yet ๐Ÿ‘‡ Image
Shopify Pixels has recently been released. It has not been used & tested yet. Make sure to check

- Best Practises
- Cons & Risks

Sections of our article.

Want to learn more? ๐Ÿ‘‡ Image
Watch our 30-mins in-depth tutorial on:

- Setting up GA4 on Shopify
- Debugging the setup with GA4 Debug View
- Shopify Pixels Overview
- Cons & Risks

And more... That's all from us now.

We LOVE creating open-source solutions for the #Shopify community. Enjoy your GA4! Image
Visit analyzify.app/shopify-pixels to
- get the code blocks
- learn more on the topic
- follow the updates!

C'on, do It! ๐Ÿ‘Œ

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More from @analyzify

Oct 14
โš ๏ธWe know #ShopifyPixels and #CustomerEvents are tempting, but hear us out before you take the plunge.

All the risks and cons involved with the new feature coming to you in this thread ๐Ÿงต(1/6)
๐Ÿ”Privacy & Security (2/6)

More pixels=slower load time
If the pixels bypass customer consent, especially in California or EEA, they are a legal liability.
๐Ÿง‘โ€โš–๏ธGDPR Compliance (3/6)

Hello, European stores! You are on your own. Here's what #Shopify says about the new feature's #GDPR compliance:

"Compliance with applicable laws, consents, code security, troubleshooting, and updates are your responsibility."
Read 6 tweets
Jul 6
"I never check Google Analytics because reports are always wrong - most of my sales are shown as DIRECT or REFERRAL, and it doesn't help me."

This thread is for you if you are a #Shopify merchant who lost faith in Google Analytics' credibility on your sales data.
The basics of #traffic

Understanding where your traffic comes from will help you make sense of your organic traffic and the outcomes of your marketing efforts. Here are the two common traffic #attributions that, if not configured correctly, might mess up your sales data.
Direct traffic: Users enter your shop by typing your URL into a browser.

Common DT problems:
-The cross-domain tracking is not set correctly.
-Unnecessary #redirections
-Not having proper #UTM parameters on your Facebook Ads.
-The #GA4 pixel is installed on your website twice.
Read 11 tweets
Jul 1
The countdown begins! Universal Analytics & all your precious data will cease to exist exactly one year from now.

If you haven't done so, switch to #GoogleAnalytics4 and enjoy the benefits of all the new features.

How? you might ask. ๐Ÿ‘‡ (1/5)
We got you covered!

We offer a community-driven, FREE solution for #Shopify & #GA4 Integration: Shopify GA4 Kit.

Well, hello, open-source and DIY lovers. Meet the said kit: ๐Ÿ‘‡ (2/5)
- GTM Setup & Adding data layers
- Importing the provided GTM container to your account
- Chaining GA4 on the container and activating GA4 e-commerce reports.

Prepare your copy-pasting fingers. We'll be coding ๐Ÿ˜‰ ๐Ÿ‘‡ (3/5)
Read 5 tweets
Mar 7
Letโ€™s love Google Analytics 4 together ๐Ÿค—

The latest updates, cool features and some tricks

๐Ÿ  New & intuitive homepage
๐Ÿ”Œ New integrations (Display & Video 360, Optimize, GSC)
๐Ÿ”ฎ Predictive Audiences
โœจ Personalized UI
๐Ÿ“ Attribution model choice

Details & more๐Ÿ‘‡ (1/n)
Let's start with the new homepage. The more you use Analytics, the more personalized content you get on the new homepage.

You will probably enjoy the following new sections:
- Recently viewed
- Because you view frequently
- Insights

๐Ÿ‘‡ (2/n) Google Analytics 4 New Homepage
Here are the recently added integrations to GA4:

- Display & Video 360
- Google Optimize
- Google Search Console

And BigQuery - Google Ads have already been for a while. Make sure to take advantage of all! ๐Ÿ‘‡ (3/n) Google Analytics 4 Integrations
Read 8 tweets
Feb 8
A lot is going on behind the scenes of @googleanalytics 4, especially related to #audiences & #segments. You need to read this if you are running an #ecommerce store ๐Ÿ™Œ:
#GoogleAnalytics 4 is filled with features that could help you identify segments of users, which could help you refine your strategies and how you use your #marketing budget. Let's learn how to do it!๐Ÿ‘‡๐Ÿงต
You can create detailed audiences, like:
* Users who reached to your store from a #blogpost and watched a video but didnโ€™t make a purchase๐Ÿ›’,
* Users who spent a minimum of 3 minutes on three different products pages but didnโ€™t make a #purchase ๐Ÿ›๏ธ,
Read 10 tweets
Jan 18
Do you think your attribution model is correct? It's essential to understand attribution models to choose the right #metrics and optimize accordingly.

Find out in just a few clicks!๐Ÿƒ๐Ÿƒ

#EmailMarketing #Shopify #digitalmarketing #socialmedia #ecommerce @googleanalytics
Attribution models allow you to see how many #conversions are driven by each touchpoint in your campaign, whether it's a #social post, #email, or #ad.
This information helps you optimize your #campaigns by adjusting budgets and schedules for #ads generating higher #ROI.
Read 6 tweets

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