Deja vu of so many times folks had big expectations (pushed by media coverage) about how big cases & civil litigation would somehow heroically defend democracy with a clear win.
Only to be inevitably disappointed. 1/
2/ As our democracy is assailed by relentless streams of disinformation & institutions are attacked, it's important to recognize that we are rarely going to get clean, unambiguous wins.
Especially from the legal system. Especially when parties have competing incentives.
3/ People want heroes when the stakes are big.
Media encourages it.
Easier to cheer heroics on a screen... than roll up sleeves & find your own way to pitch in.
If you take the first path, prepare yourself for the inevitable disappointment as heroes never. quite. deliver.
4/ Law seems to offer the promise of clear victory. But rarely is it so.
Cases are complex & slow. Those chosen heroes have their own complex incentives.
Like 3/4 a billion for 100 person 17.5m annual revenue company.
I wish coverage & conversation got real about this.
5/ Absolutely. So many lessons we have not collectively learned.
Because the truth is kinda disappointing.
And partly I think it's because there is a formula of coverage and takes about cases that drives traffic, viewers & attention.
6/ For court fights you care about where a company is going up against a bad adversary, remember:
Neither the company nor their lawyers can be expected to act like they have a duty to your values.
And drumming up a massive wave of popular support & interest = fantastic strategy
7/ Transparency: Some ambiguous wording of the original first tweet meant that a lot of folks misread the point I was trying to make, stopped there & went sideways.
I've deleted and reposted this whole thread with some wording tweaks.
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Which includes recruiting useful & sometimes-unwitting US persons.
#China is the juggernaut in this space, but so many autocrats are now running same playbook.
3/ It's also good to see the insider problem at US companies continues to be a focus.
Whether it's #SaudiArabia with #Twitter (speaking of countries that run big online harassment operations targeting dissidents including in the US...) or #China with #Zoom.