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Q1 2023 filings for publicly traded #creatoreconomy companies leave me with one takeaway: ad revenues continue to decrease across numerous companies as advertiser spend is clearly slowing down.
But, that’s not all I cover in this week’s issue!
linkedin.com/pulse/ad-decli…
But, that’s not all I cover in this week’s issue!
linkedin.com/pulse/ad-decli…
YouTube - 2.6% drop YoY in ad sales
Meta - 17% YoY drop in average price per ad, but they served more ads (26% more YoY)
Roku Inc. - 1% drop YoY in revenues
Meta - 17% YoY drop in average price per ad, but they served more ads (26% more YoY)
Roku Inc. - 1% drop YoY in revenues
Both Roku and Spotify refer to the "macro" environment, with Roku explicitly pointing to industry data that shows "the total U.S. advertising market down 7.4% YoY."
It will be interesting to see how this expands into all areas of the creator economy.
It will be interesting to see how this expands into all areas of the creator economy.
For Meta, the focus is also on strengthening the relationship with advertisers.
Susan Li, Meta’s CFO, noted during the investor call, “We're trying to make every part of the experience for advertisers easier, better, and more performant.”
Susan Li, Meta’s CFO, noted during the investor call, “We're trying to make every part of the experience for advertisers easier, better, and more performant.”
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