How much has #MeToo impacted viewership? Very little, it turns out. My latest for @MorningConsult. morningconsult.com/2018/05/28/how…
We asked folks whether they'd see a film or TV series featuring 20 different actors. Then we mentioned #MeToo allegations against them and asked if it'd impact their decision. morningconsult.com/2018/05/28/how… 
Of the 20 actors surveyed, allegations against only two — Kevin Spacey and Louis C.K. — drove more people to say their viewership habits would change as a result of #MeToo. morningconsult.com/2018/05/28/how…
Women are more likely than men to say their viewership will be impacted by #MeToo, but they're still pretty forgiving of the group of actors we polled on. morningconsult.com/2018/05/28/how…
One subgroup that entertainment officials should be mindful of: Frequent movie-watchers, or people who go to the theater *and* stream a film from home once a month 🙋.
That group is loads more likely to say their viewership will change. morningconsult.com/2018/05/28/how…
That group is loads more likely to say their viewership will change. morningconsult.com/2018/05/28/how…
Here's an interesting case ft. Jeffrey Tambor, which boils down to 🤷:
When Tambor was *removed* from Transparent, 49% said it'd make no impact on their viewership.
When Tambor *remained* on #ArrestedDevelopment, a similar number (51%) were also unmoved. morningconsult.com/2018/05/28/how…
When Tambor was *removed* from Transparent, 49% said it'd make no impact on their viewership.
When Tambor *remained* on #ArrestedDevelopment, a similar number (51%) were also unmoved. morningconsult.com/2018/05/28/how…
What does this mean?
Every case is different, of course, but Americans are pretty forgiving and forgetful, even of #MeToo allegations.
Every case is different, of course, but Americans are pretty forgiving and forgetful, even of #MeToo allegations.
Or, they don't even know.
Of the 20 actors we surveyed on, majorities said they hadn't heard *anything* on allegations against 19 of them.
Kevin Spacey was the outlier.
morningconsult.com/2018/05/28/how…
Of the 20 actors we surveyed on, majorities said they hadn't heard *anything* on allegations against 19 of them.
Kevin Spacey was the outlier.
morningconsult.com/2018/05/28/how…
